{"id":256955,"date":"2026-05-27T11:40:00","date_gmt":"2026-05-27T15:40:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/27\/are-fast-upgraders-renting-their-iphones-or-breaking-them\/"},"modified":"2026-05-27T11:55:07","modified_gmt":"2026-05-27T15:55:07","slug":"are-fast-upgraders-renting-their-iphones-or-breaking-them","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/27\/are-fast-upgraders-renting-their-iphones-or-breaking-them\/","title":{"rendered":"Are Fast Upgraders Renting Their iPhones or Breaking Them?"},"content":{"rendered":"<p><a href=\"https:\/\/cirpapple.substack.com\/p\/are-fast-upgraders-renting-their\">Are Fast Upgraders Renting Their iPhones or Breaking Them?<\/a><\/p>\n<p><a href=\"https:\/\/cirpapple.substack.com\/p\/are-fast-upgraders-renting-their\">https:\/\/cirpapple.substack.com\/p\/are-fast-upgraders-renting-their<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-27 11:40:00<\/a><\/p>\n<p>Source Domain: <a href=\"cirpapple.substack.com\">cirpapple.substack.com<\/a><\/p>\n<p><span>CIRP recently identified an <\/span>interesting iPhone customer behavior<span>. There is a stark divide between owners that keep a phone for a long period of time, and owners that trade in a new phone quickly. We determined iPhone buyers that have their previous iPhone a long time generally buy a new iPhone only when the old one no longer serves them, often with degraded battery life or a damaged display. What about customers that trade them in relatively quickly?<\/span><\/p>\n<p><span>As a reminder, <\/span>about 39% of iPhone buyers kept their previous phone for three years or more, while 33% kept it for two years or less<span>. We\u2019re interested in that one-third of buyers that replace a relatively new and presumably useful iPhone. The condition of retiring phones of different ages shows an anticipated progression and a surprising one.<\/span><\/p>\n<p>Of course, these rapid upgrade iPhone customers primarily have iPhones that are in good to excellent condition. Among buyers who replaced a phone that was one year old or less, 79% report the battery works well (can go \u201cmost\u201d or \u201call\u201d of a day without charging) and 72% report the screen is \u201cperfect\u201d (Chart 1).<\/p>\n<p data-attrs=\"{\"url\":\"https:\/\/cirpamazon.substack.com\/\",\"text\":\"Check out the CIRP Amazon Report\",\"action\":null,\"class\":null}\" data-component-name=\"ButtonCreateButton\" class=\"button-wrapper\"><span>Check out the CIRP Amazon Report<\/span><\/p>\n<p><a href=\"https:\/\/cirpapple.substack.com\/p\/are-fast-upgraders-renting-their\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are Fast Upgraders Renting Their iPhones or Breaking Them? https:\/\/cirpapple.substack.com\/p\/are-fast-upgraders-renting-their Publish Date: 2026-05-27 11:40:00 Source&#8230;<\/p>\n","protected":false},"author":1,"featured_media":256957,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/substackcdn.com\/image\/fetch\/$s_!HapK!,w_1200,h_675,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c40dc5c-264d-4b3d-9757-bcd7ab36db12_1202x977.png","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[],"class_list":["post-256955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/256955"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=256955"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/256955\/revisions"}],"predecessor-version":[{"id":256959,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/256955\/revisions\/256959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/256957"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=256955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=256955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=256955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}