{"id":254130,"date":"2026-05-24T10:14:00","date_gmt":"2026-05-24T14:14:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/24\/ettech-explainer-what-prontos-new-video-recording-feature-means-for-your-privacy\/"},"modified":"2026-05-24T10:45:08","modified_gmt":"2026-05-24T14:45:08","slug":"ettech-explainer-what-prontos-new-video-recording-feature-means-for-your-privacy","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/24\/ettech-explainer-what-prontos-new-video-recording-feature-means-for-your-privacy\/","title":{"rendered":"ETtech Explainer: What Pronto\u2019s new video recording feature means for your privacy"},"content":{"rendered":"<p><a href=\"https:\/\/m.economictimes.com\/tech\/startups\/ettech-explainer-what-prontos-new-video-recording-feature-means-for-your-privacy\/articleshow\/131293525.cms\">ETtech Explainer: What Pronto\u2019s new video recording feature means for your privacy<\/a><\/p>\n<p><a href=\"https:\/\/m.economictimes.com\/tech\/startups\/ettech-explainer-what-prontos-new-video-recording-feature-means-for-your-privacy\/articleshow\/131293525.cms\">https:\/\/m.economictimes.com\/tech\/startups\/ettech-explainer-what-prontos-new-video-recording-feature-means-for-your-privacy\/articleshow\/131293525.cms<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-24 10:14:00<\/a><\/p>\n<p>Source Domain: <a href=\"m.economictimes.com\">m.economictimes.com<\/a><\/p>\n<p>On-demand domestic services startup Pronto is drawing heat over its latest business move. The company is reportedly using real-life videos collected from customers\u2019 homes to train its physical AI and robotics models.<\/p>\n<p>This means Pronto&#8217;s service professionals \u2014 who provide cleaning, washing, and meal preparation services \u2014 record their activities, generating videos that can help train physical AI systems.<\/p>\n<p>Following privacy concerns, the founders of rival platforms Urban Company and Snabbit clarified that they do not engage in such practices and have no plans to do so.<\/p>\n<p>ETtech decodes Pronto\u2019s modus operandi and what this means for user privacy.<\/p>\n<p><strong><strong>What exactly is Pronto doing?<\/strong><\/strong><\/p>\n<p>Pronto is running a pilot for its AI-related initiatives, where its professionals wear small cameras which record tasks like washing dishes and folding laundry in customers\u2019 homes. Entrackr was the first to report the development, citing an internal memo from Pronto&#8217;s investor, Glade Brook Capital.<\/p>\n<p>Responding to ET\u2019s queries, the Bengaluru-based company said the pilot was initiated recently. \u201cIt is a strictly opt-in feature, available only to customers who actively choose it at the time of booking. The pilot currently reaches less than 0.01% of our customers,\u201d the company said.<\/p>\n<p>While users raised safety and privacy concerns after the news broke, Pronto reiterated that no recording occurs unless the customer explicitly opts into the program.<\/p>\n<p><strong><strong>What happens to the data?<\/strong><\/strong><\/p>\n<p>While reports suggested Pronto is partnering with an AI lab to leverage this data, the company denied any such collaboration and stated that the recorded videos are deleted after 48 hours.<\/p>\n<p>\u201cCustomers enrolled in the pilot pay for this feature and receive anonymized footage in the app, which is available for 48 hours. There are specific use cases where customers prefer a recording \u2014 such as wanting a task done while they are away and having the reassurance of seeing afterward that the work was done as expected,\u201d the&#8230;<\/p>\n<p><a href=\"https:\/\/m.economictimes.com\/tech\/startups\/ettech-explainer-what-prontos-new-video-recording-feature-means-for-your-privacy\/articleshow\/131293525.cms\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ETtech Explainer: What Pronto\u2019s new video recording feature means for your privacy https:\/\/m.economictimes.com\/tech\/startups\/ettech-explainer-what-prontos-new-video-recording-feature-means-for-your-privacy\/articleshow\/131293525.cms Publish Date:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":254131,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img.etimg.com\/thumb\/width-1200,height-900,imgsize-103550,resizemode-75,msid-131293525\/tech\/startups\/ettech-explainer-what-prontos-new-video-recording-feature-means-for-your-privacy.jpg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-254130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/254130"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=254130"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/254130\/revisions"}],"predecessor-version":[{"id":254132,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/254130\/revisions\/254132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/254131"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=254130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=254130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=254130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}