{"id":254094,"date":"2026-05-24T09:26:00","date_gmt":"2026-05-24T13:26:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/24\/pronto-responds-to-ai-training-privacy-concerns-urban-company-ceo-weighs-in\/"},"modified":"2026-05-24T09:45:29","modified_gmt":"2026-05-24T13:45:29","slug":"pronto-responds-to-ai-training-privacy-concerns-urban-company-ceo-weighs-in","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/24\/pronto-responds-to-ai-training-privacy-concerns-urban-company-ceo-weighs-in\/","title":{"rendered":"Pronto responds to AI training privacy concerns, Urban Company CEO weighs in"},"content":{"rendered":"<p><a href=\"https:\/\/www.indiatoday.in\/trending-news\/story\/pronto-responds-to-ai-training-privacy-concerns-urban-company-ceo-weighs-in-2916366-2026-05-24\">Pronto responds to AI training privacy concerns, Urban Company CEO weighs in<\/a><\/p>\n<p><a href=\"https:\/\/www.indiatoday.in\/trending-news\/story\/pronto-responds-to-ai-training-privacy-concerns-urban-company-ceo-weighs-in-2916366-2026-05-24\">https:\/\/www.indiatoday.in\/trending-news\/story\/pronto-responds-to-ai-training-privacy-concerns-urban-company-ceo-weighs-in-2916366-2026-05-24<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-24 09:26:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.indiatoday.in\">www.indiatoday.in<\/a><\/p>\n<p data-end=\"505\" data-start=\"0\">A social media debate around privacy, AI training, and home-service startups erupted online after Bengaluru-based startup Pronto responded to allegations that some of its professionals were recording videos inside customers\u2019 homes using body cameras. The controversy intensified further after Urban Company CEO Abhiraj Singh Bhal publicly distanced his company from any such practices, saying customer privacy remained \u201cparamount\u201d.<\/p>\n<p>The discussion began after X user Harsh Upadhyay shared a post claiming Pronto professionals were using \u201csmall outward-facing cameras during select opt-in jobs\u201d as part of its investor\u2019s Physical AI vision. In his post, Harsh alleged that an internal memo by investor Glade Brook mentioned Pronto\u2019s goal of formalising informal labour markets while also generating data useful for \u201cPhysical AI and robotics training\u201d.<\/p>\n<p>The claims quickly sparked concern online, with several users questioning whether recordings inside private homes for AI training purposes could compromise customer privacy, even if consent was obtained<\/p>\n<p>Responding to the criticism, Pronto clarified that cameras are not used by default during services. The company said only customers who explicitly opt into the programme and pay for it are part of the pilot initiative.<\/p>\n<p>\u201cUnless you have opted-in and paid for the program personally, the Pro doesn&#8217;t come to the house with a camera,\u201d Pronto said in its statement. The startup added that consent is not permanent and must be reaffirmed before every booking. It further claimed the pilot currently reaches only 0.1 per cent of customers and that the company spent months ensuring compliance with India\u2019s DPDP (Digital Personal Data Protection) regulations.<\/p>\n<p>Pronto, which offers app-based household services such as mopping, cleaning, laundry, and utensil washing, also noted that it was \u201cnot the only company in the space\u201d experimenting with such technology.<\/p>\n<p>Amid the growing conversation, Urban Company CEO&#8230;<\/p>\n<p><a href=\"https:\/\/www.indiatoday.in\/trending-news\/story\/pronto-responds-to-ai-training-privacy-concerns-urban-company-ceo-weighs-in-2916366-2026-05-24\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pronto responds to AI training privacy concerns, Urban Company CEO weighs in https:\/\/www.indiatoday.in\/trending-news\/story\/pronto-responds-to-ai-training-privacy-concerns-urban-company-ceo-weighs-in-2916366-2026-05-24 Publish Date:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":254095,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/akm-img-a-in.tosshub.com\/indiatoday\/images\/story\/202605\/pronto-242611224-16x9_0.jpg?VersionId=xJL.pAvctZKYRgwUYzj7l_lJDJN7XfMp","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-254094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/254094"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=254094"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/254094\/revisions"}],"predecessor-version":[{"id":254096,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/254094\/revisions\/254096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/254095"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=254094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=254094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=254094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}