{"id":253793,"date":"2026-05-24T01:00:00","date_gmt":"2026-05-24T05:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/24\/were-expanding-the-cinematic-toolbox-ai-fault-lines-on-show-at-cannes-ai-artificial-intelligence\/"},"modified":"2026-05-24T01:20:07","modified_gmt":"2026-05-24T05:20:07","slug":"were-expanding-the-cinematic-toolbox-ai-fault-lines-on-show-at-cannes-ai-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/24\/were-expanding-the-cinematic-toolbox-ai-fault-lines-on-show-at-cannes-ai-artificial-intelligence\/","title":{"rendered":"\u2018We\u2019re expanding the cinematic toolbox\u2019: AI fault lines on show at Cannes | AI (artificial intelligence)"},"content":{"rendered":"

\u2018We\u2019re expanding the cinematic toolbox\u2019: AI fault lines on show at Cannes | AI (artificial intelligence)<\/a><\/p>\n

https:\/\/www.theguardian.com\/technology\/2026\/may\/24\/cinematic-toolbox-ai-fault-lines-cannes<\/a><\/p>\n

Publish Date: 2026-05-24 01:00:00<\/a><\/p>\n

Source Domain: www.theguardian.com<\/a><\/p>\n

U<\/span>nder a white marquee on Cannes\u2019 Croisette beach, with the Mediterranean glistening behind him and superyachts drifting across the horizon, the director Darren Aronofsky addressed an audience of executives and tech evangelists gathered for an \u201cAI for Talent\u201d summit.<\/p>\n

\u201cThere\u2019s so much pushback against AI,\u201d said Aronofsky, who has faced criticism over his embrace of generative AI projects though his new studio, Primordial Soup, at a time when artificial intelligence has become one of the film industry\u2019s most divisive fault lines.<\/p>\n

<\/span>Darren Aronofsky: \u2018AI is not impersonating a person, it\u2019s actually a tool.\u2019<\/span> Photograph: Teresa Su\u00e1rez\/EPA<\/p>\n

\u201cAI is a terrible word, because it\u2019s a catchphrase for so many different things,\u201d continued the director of Requiem for a Dream, The Wrestler, and Black Swan. \u201cThe thing we deal with when we\u2019re talking to Chat GPT about the weather, or how to spend three days in Cannes, is very different to the AI we\u2019re using to generate images. It\u2019s not impersonating a person, it\u2019s actually a tool.\u201d<\/p>\n

If Cannes is a barometer for the film industry\u2019s anxieties and obsessions, this year the subject of AI dominated more than any other. From beachside summits and yacht parties to press conferences, leading figures debated whether AI was cinema\u2019s next creative revolution or an existential threat to film-makers.<\/p>\n

Aronofsky\u2019s Primordial Soup has partnered with Google DeepMind on projects including Dustin Yellin\u2019s short Goodnight Lamby, which premiered in Cannes.<\/p>\n

He argued that the technology could solve practical and ethical production problems, citing one project in which AI tools allowed film-makers to avoid using a real newborn baby on set by digitally transforming what an actor was holding into \u201ca live baby\u201d. \u201cNone of these movies would exist without this technology,\u201d he said. \u201cThey\u2019re not replacing anything, they\u2019re purely additive.\u201d<\/p>\n

Elsewhere in Cannes, AI startups and studios competed to position…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018We\u2019re expanding the cinematic toolbox\u2019: AI fault lines on show at Cannes | AI (artificial…<\/p>\n","protected":false},"author":1,"featured_media":253794,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/i.guim.co.uk\/img\/media\/c84557861eefbe376f55e4a2d52e4e3e326d127d\/218_0_3424_2740\/master\/3424.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&precrop=40:21,offset-x50,offset-y0&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=f6931424fc7d287f63da2032616bf734","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-253793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/253793"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=253793"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/253793\/revisions"}],"predecessor-version":[{"id":253795,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/253793\/revisions\/253795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/253794"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=253793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=253793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=253793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}