{"id":253712,"date":"2026-04-21T03:00:00","date_gmt":"2026-04-21T07:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/04\/21\/alabama-becomes-21st-state-with-comprehensive-consumer-privacy-law\/"},"modified":"2026-05-23T19:20:44","modified_gmt":"2026-05-23T23:20:44","slug":"alabama-becomes-21st-state-with-comprehensive-consumer-privacy-law","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/04\/21\/alabama-becomes-21st-state-with-comprehensive-consumer-privacy-law\/","title":{"rendered":"Alabama Becomes 21st State With Comprehensive Consumer Privacy Law"},"content":{"rendered":"

Alabama Becomes 21st State With Comprehensive Consumer Privacy Law<\/a><\/p>\n

https:\/\/www.hunton.com\/privacy-and-cybersecurity-law-blog\/alabama-becomes-21st-state-with-comprehensive-consumer-privacy-law<\/a><\/p>\n

Publish Date: 2026-04-21 03:00:00<\/a><\/p>\n

Source Domain: www.hunton.com<\/a><\/p>\n

On April 17, 2026, Alabama Governor Kay Ivey signed into law the Alabama Personal Data Protection Act (HB 351) (\u201cAPDPA\u201d or \u201cthe Act\u201d), making Alabama the twenty-first state to enact a comprehensive consumer privacy law. The law goes into effect on May 1, 2027.<\/p>\n

\u00a0Alabama enacted the APDPA within an already maturing ecosystem of state-level privacy regulation that has increasingly coalesced around a shared statutory model. Rather than departing significantly from prevailing approaches, the Act largely aligns with the Virginia-style framework that has become the dominant template for U.S. comprehensive consumer privacy laws. Nevertheless, the APDPA contains several material distinctions in scope, applicability and enforcement that warrant careful examination.<\/p>\n

The Structure and Main Provisions of the Act<\/strong><\/p>\n

At a structural level, the APDPA adopts the now-standard controller\u2013processor paradigm, imposing obligations on entities that determine the purposes and means of processing personal data, while allocating more limited duties to processors acting on behalf of such entities. The Act also provides consumers a familiar set of data rights, including rights of access, correction, deletion and opt-out with respect to targeted advertising, sale of personal data and certain forms of profiling.<\/p>\n

Additionally, the Alabama Attorney General is vested with sole enforcement power, with no private right of action. In this respect, Alabama\u2019s approach is consistent with the baseline rights architecture that has emerged across recent state privacy enactments. Notwithstanding this structural alignment, the APDPA diverges in several significant respects.<\/p>\n

The following are the main provisions of the Act:<\/p>\n