{"id":252598,"date":"2026-05-22T12:09:00","date_gmt":"2026-05-22T16:09:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/22\/salesforce-ceo-defends-ai-ads-as-standard-tech-marketing\/"},"modified":"2026-05-22T12:40:14","modified_gmt":"2026-05-22T16:40:14","slug":"salesforce-ceo-defends-ai-ads-as-standard-tech-marketing","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/22\/salesforce-ceo-defends-ai-ads-as-standard-tech-marketing\/","title":{"rendered":"Salesforce CEO Defends AI Ads as Standard Tech Marketing"},"content":{"rendered":"

Salesforce CEO Defends AI Ads as Standard Tech Marketing<\/a><\/p>\n

https:\/\/www.pymnts.com\/news\/artificial-intelligence\/2026\/salesforce-ceo-defends-ai-ads-as-standard-tech-marketing\/<\/a><\/p>\n

Publish Date: 2026-05-22 12:09:00<\/a><\/p>\n

Source Domain: www.pymnts.com<\/a><\/p>\n

Salesforce is promoting in its marketing content artificial intelligence (AI) features that are not yet live, Bloomberg reported\u00a0Friday (May 22).<\/p>\n

For example, a Salesforce promotional video released in October shows a healthcare network\u2019s patients booking appointments with the help of Salesforce\u2019s Agentforce AI tool, while that network still uses humans schedule appointments, according to the report.<\/p>\n

Deployment of Salesforce\u2019s chatbot for that application has been delayed by the healthcare network\u2019s compliance departments and is being rolled out in phases due to sensitivities around healthcare, the report said.<\/p>\n

Agentic capabilities shown in other presentations are also not widely used, per the report.<\/p>\n

Salesforce CEO\u00a0Marc Benioff\u00a0told Bloomberg that forward-looking marketing is common in the tech industry and that when Salesforce uses that kind of marketing, the company always makes it clear that the technology is not yet available.<\/p>\n

\u201cWhatever technology we have ever marketed, we have always delivered,\u201d Benioff said in the report.<\/p>\n

Advertisement: Scroll to Continue<\/p>\n

While some agentic AI capabilities have been marketed but are not yet available, others are live and delivering results for clients, according to the report. The report cited as an\u00a0example\u00a0a company that reduced its service calls by 20% by adopting automated product troubleshooting with the help of Salesforce\u2019s Agentforce.<\/p>\n

Salesforce has said that some customers that have adopted Agentforce have at least doubled their annual spending with the company,\u00a0per\u00a0the report.<\/p>\n

PYMNTS reported in October that Salesforce went all in on what Benioff called the \u201cagentic enterprise\u201d when it unveiled Agentforce 360, a new platform designed to connect humans,\u00a0agents\u00a0and enterprise data on one trusted system.<\/p>\n

The launch of Agentforce 360 built on Salesforce\u2019s expanded partnerships with OpenAI and Anthropic to bring their frontier models into the company\u2019s platform.<\/p>\n

PYMNTS reported in…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Salesforce CEO Defends AI Ads as Standard Tech Marketing https:\/\/www.pymnts.com\/news\/artificial-intelligence\/2026\/salesforce-ceo-defends-ai-ads-as-standard-tech-marketing\/ Publish Date: 2026-05-22 12:09:00 Source…<\/p>\n","protected":false},"author":1,"featured_media":252601,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2024\/07\/Salesforce-AI.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-252598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/252598"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=252598"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/252598\/revisions"}],"predecessor-version":[{"id":252602,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/252598\/revisions\/252602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/252601"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=252598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=252598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=252598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}