{"id":251563,"date":"2026-05-21T12:39:00","date_gmt":"2026-05-21T16:39:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/21\/apple-to-broadcast-mls-game-shot-on-iphone-in-tv-first-more-about-promotion-than-the-end-product\/"},"modified":"2026-05-21T12:50:08","modified_gmt":"2026-05-21T16:50:08","slug":"apple-to-broadcast-mls-game-shot-on-iphone-in-tv-first-more-about-promotion-than-the-end-product","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/21\/apple-to-broadcast-mls-game-shot-on-iphone-in-tv-first-more-about-promotion-than-the-end-product\/","title":{"rendered":"Apple to broadcast MLS game shot on iPhone in TV first: More about promotion than the end product?"},"content":{"rendered":"

Apple to broadcast MLS game shot on iPhone in TV first: More about promotion than the end product?<\/a><\/p>\n

https:\/\/www.nytimes.com\/athletic\/7298002\/2026\/05\/21\/apple-iphone-mls-game\/<\/a><\/p>\n

Publish Date: 2026-05-21 12:39:00<\/a><\/p>\n

Source Domain: www.nytimes.com<\/a><\/p>\n

This weekend\u2019s Major League Soccer game between the LA Galaxy and the Houston Dynamo will have a new look for television viewers \u2014 it will be shot entirely on an iPhone.<\/p>\n

Apple has announced the landmark move ahead of Saturday\u2019s game, which will see the broadcaster film the entire contest on an iPhone 17 Pro.<\/p>\n

It will mark the first time the device will be used to capture the entirety of a major professional live sporting event broadcast, Apple said in announcing the move Thursday.<\/p>\n

The device will capture \u201clive footage throughout the match, including team warmups on the pitch, player introductions, in-net goal angles, and the atmosphere inside the stadium\u201d, the tech company added.<\/p>\n

Apple utilised an iPhone for part of a Major League Baseball broadcast in September 2025, but Saturday\u2019s feed is the first time a whole sporting event will be shown in its entirety after being shot that way.<\/p>\n

The game, from Galaxy\u2019s Dignity Health Park, will kick off at\u00a07.30 p.m. PT.<\/p>\n

Apple struck a 10-year, $2.5 billion agreement to exclusively screen every MLS and Leagues Cup game in 2022.<\/p>\n

However, after a revision of terms in November of last year, the deal will now end at the conclusion of the 2028-29 season, three and a half years earlier than expected.<\/p>\n

\u2018More about promotion than the end product?\u2019<\/strong><\/h2>\n

Analysis by\u00a0<\/p>\n

iPhones have been capturing full soccer games for years and years \u2014 but usually it\u2019s little kids running around during AYSO (the American Youth Soccer Organization). With this latest experiment, Apple will expand that to a full MLS game.<\/p>\n

Who is this for? Not really fans, even if Apple\u2019s press release claims that after it first used an iPhone on an MLB stream, what ensued was \u201cstrong fan response to the \u2018Friday Night Baseball\u2019 production, Apple expanded the use of iPhone across additional sports broadcasts.\u201d Maybe I missed it, but I don\u2019t recall the whole world talking about the iPhone angles on MLB coverage.<\/p>\n

Anyway, the iPhone is an…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple to broadcast MLS game shot on iPhone in TV first: More about promotion than…<\/p>\n","protected":false},"author":1,"featured_media":251564,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/static01.nyt.com\/athletic\/uploads\/wp\/2026\/05\/21121158\/GettyImages-2234580928-scaled-e1779379948441.jpg?width=1200&height=630&fit=cover","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[80],"class_list":["post-251563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","tag-iphone-17"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/251563"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=251563"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/251563\/revisions"}],"predecessor-version":[{"id":251565,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/251563\/revisions\/251565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/251564"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=251563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=251563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=251563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}