{"id":248110,"date":"2026-05-18T05:00:00","date_gmt":"2026-05-18T09:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/18\/our-advice-to-government-on-potential-changes-to-online-advertising-rules\/"},"modified":"2026-05-18T05:10:11","modified_gmt":"2026-05-18T09:10:11","slug":"our-advice-to-government-on-potential-changes-to-online-advertising-rules","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/18\/our-advice-to-government-on-potential-changes-to-online-advertising-rules\/","title":{"rendered":"Our advice to government on potential changes to online advertising rules"},"content":{"rendered":"

Our advice to government on potential changes to online advertising rules<\/a><\/p>\n

https:\/\/ico.org.uk\/about-the-ico\/media-centre\/news-and-blogs\/2026\/05\/our-advice-to-government-on-potential-changes-to-online-advertising-rules\/<\/a><\/p>\n

Publish Date: 2026-05-18 05:00:00<\/a><\/p>\n

Source Domain: ico.org.uk<\/a><\/p>\n

Online advertising is a key component of the UK\u2019s digital economy, helping to fund content, services and innovation across the web. At the same time, the Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR) play an important role in safeguarding people\u2019s rights and freedoms when they use online services. People rightly expect high standards of transparency and control in relation to online advertising.\u00a0<\/p>\n

Through our online tracking work, we are committed to driving high standards of compliance across the industry. \u00a0<\/p>\n

We are also committed to ensuring that our regulatory approach enables investments in privacy-friendly advertising and recognises the spectrum of risks that different advertising technologies and use cases create. \u00a0<\/p>\n

That is why, last year, to support our commitments to government on economic growth, we carried out a review to understand where the regulation 6 consent requirements in PECR are preventing the development and adoption of more privacy-preserving forms of online advertising. This included an assessment on where the regulation 6 \u2018one size fits all\u2019 approach to managing a spectrum of privacy risks and harms could be holding back innovation. We have now completed this work. \u00a0<\/p>\n

We have published our findings as advice to government as it considers changes to regulation 6 through secondary legislation. In this context, we have acted in our statutory role as an independent expert adviser, providing evidence-based input to support government\u2019s public policy development.\u00a0<\/p>\n

We\u2019ve heard from many organisations across the advertising ecosystem that they want to do things differently and explore alternatives to more intrusive behavioural advertising models. While new privacy\u2011enhancing technologies offer opportunities to do things differently, many told us they were getting stuck. This is in part because regulation 6 applies consent requirements regardless of the level…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Our advice to government on potential changes to online advertising rules https:\/\/ico.org.uk\/about-the-ico\/media-centre\/news-and-blogs\/2026\/05\/our-advice-to-government-on-potential-changes-to-online-advertising-rules\/ Publish Date: 2026-05-18…<\/p>\n","protected":false},"author":1,"featured_media":248111,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/ico.org.uk\/media2\/lwhj2au2\/online-advertising-rules.png","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[103,84],"class_list":["post-248110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy","tag-general-data-protection-regulation","tag-tracking"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/248110"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=248110"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/248110\/revisions"}],"predecessor-version":[{"id":248112,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/248110\/revisions\/248112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/248111"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=248110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=248110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=248110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}