{"id":247285,"date":"2026-05-15T14:14:00","date_gmt":"2026-05-15T18:14:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/15\/optiv-refines-partner-program-as-ai-reshapes-cybersecurity\/"},"modified":"2026-05-17T07:35:17","modified_gmt":"2026-05-17T11:35:17","slug":"optiv-refines-partner-program-as-ai-reshapes-cybersecurity","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/15\/optiv-refines-partner-program-as-ai-reshapes-cybersecurity\/","title":{"rendered":"Optiv Refines Partner Program as AI Reshapes Cybersecurity"},"content":{"rendered":"<p><a href=\"https:\/\/www.channelinsider.com\/security\/managed-services\/optivone-cybersecurity-partner-strategy\/\">Optiv Refines Partner Program as AI Reshapes Cybersecurity<\/a><\/p>\n<p><a href=\"https:\/\/www.channelinsider.com\/security\/managed-services\/optivone-cybersecurity-partner-strategy\/\">https:\/\/www.channelinsider.com\/security\/managed-services\/optivone-cybersecurity-partner-strategy\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-15 14:14:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.channelinsider.com\">www.channelinsider.com<\/a><\/p>\n<p> Channel Insider  content and product recommendations are editorially independent. We may make money when you click on links to our partners.   Learn More   <\/p>\n<p>John Hurley, chief revenue officer at Optiv, said the company\u2019s OptivOne partner program was designed to bring more transparency, predictability, and defined rules of engagement to a cybersecurity ecosystem he described as \u201chyper competitive.\u201d<\/p>\n<p>\u201cThis marketplace that we deal with today is very competitive, like hyper competitive,\u201d Hurley told Channel Insider. \u201cWhen you partner with somebody from an intentional perspective, you want them to know that you\u2019re gonna not ride the fence.\u201d<\/p>\n<p>Hurley said Optiv built the program with an eye toward the structure and clarity often found in OEM and ISV partner programs.\u00a0<\/p>\n<p>One major change was publishing partner levels and rules of engagement so vendors could better understand where they stood, what Optiv expected, and how the company would invest in the relationship.<\/p>\n<p>\u201cWe wanted to be predictable and transparent to our partners,\u201d Hurley said. \u201cThey knew what they were getting when they partnered with Optiv.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"Logically CEO on Cybersecurity, Board Risk, AI ROI, and Tool Sprawl\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/5buvHhfM3wA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 id=\"emerging-cyber-vendors-seek-clea\">Emerging cyber vendors seek clearer channel paths<\/h2>\n<p>The program also reflects the rapid entry of new cybersecurity vendors into the market, particularly as AI accelerates product development and acquisition activity.<\/p>\n<p>Hurley said Optiv\u2019s ecosystem includes more than 450 partners, ranging from major platform vendors to emerging cybersecurity startups. He noted that newer vendors can no longer be dismissed simply because they are early-stage.<\/p>\n<p>\u201cYou can\u2019t look past anybody anymore,\u201d Hurley said.<\/p>\n<p>That reality has changed how Optiv evaluates potential partners. Hurley said the company uses its portal to help onboard new vendors, allow established partners to update content and go-to-market materials, and give Optiv\u2019s sales teams better visibility into&#8230;<\/p>\n<p><a href=\"https:\/\/www.channelinsider.com\/security\/managed-services\/optivone-cybersecurity-partner-strategy\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optiv Refines Partner Program as AI Reshapes Cybersecurity https:\/\/www.channelinsider.com\/security\/managed-services\/optivone-cybersecurity-partner-strategy\/ Publish Date: 2026-05-15 14:14:00 Source Domain:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":247286,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/assets.channelinsider.com\/uploads\/2026\/05\/John-Hurley.jpeg?f=jpeg","fifu_image_alt":"","footnotes":""},"categories":[15],"tags":[20,57],"class_list":["post-247285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","tag-artificial-intelligence","tag-security"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/247285"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=247285"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/247285\/revisions"}],"predecessor-version":[{"id":247287,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/247285\/revisions\/247287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/247286"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=247285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=247285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=247285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}