{"id":244770,"date":"2026-05-12T19:37:00","date_gmt":"2026-05-12T23:37:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/12\/osf-flavors-develops-full-sensory-experience-approach-to-protein-masking-technology\/"},"modified":"2026-05-12T19:50:07","modified_gmt":"2026-05-12T23:50:07","slug":"osf-flavors-develops-full-sensory-experience-approach-to-protein-masking-technology","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/12\/osf-flavors-develops-full-sensory-experience-approach-to-protein-masking-technology\/","title":{"rendered":"OSF Flavors Develops \u201cFull Sensory Experience\u201d Approach to Protein Masking Technology"},"content":{"rendered":"<p><a href=\"https:\/\/www.bevnet.com\/pr\/2026\/05\/12\/osf-flavors-develops-full-sensory-experience-approach-to-protein-masking-technology\">OSF Flavors Develops \u201cFull Sensory Experience\u201d Approach to Protein Masking Technology<\/a><\/p>\n<p><a href=\"https:\/\/www.bevnet.com\/pr\/2026\/05\/12\/osf-flavors-develops-full-sensory-experience-approach-to-protein-masking-technology\">https:\/\/www.bevnet.com\/pr\/2026\/05\/12\/osf-flavors-develops-full-sensory-experience-approach-to-protein-masking-technology<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-12 19:37:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.bevnet.com\">www.bevnet.com<\/a><\/p>\n<p>Windsor, CT &#8211; OSF Flavors, which specializes in custom food and beverage flavors based on natural and organic ingredients, has developed a \u201cfull sensory experience\u201d approach to protein masking technology that produces better taste acceptability in categories that present challenges for manufacturers such as beverages, dairy and bakery products.<\/p>\n<p>The masking technology works through complementary mechanisms by blocking sensory receptors, modulating nerve signals, balancing flavors, reducing bitterness and astringency, improving mouthfeel, and even leveraging trigeminal effects.<\/p>\n<p>\u201cTaste experience is a complex process where the brain integrates signals from taste buds, smell receptors, and the trigeminal nerve to create a complete flavor,\u201d says Pierre Battu, Managing Director, Asia, OSF Flavors. \u201cOur approach to masking technology makes protein-enriched products more acceptable and commercially viable, especially for challenging applications, by viewing taste perception as a holistic interaction between flavor, smell, texture and neurobiological responses.\u201d<\/p>\n<p>The approach is designed to:<\/p>\n<ul>\n<li>Prevent sensory receptors of off-notes by neutralizing them at the source;<\/li>\n<li>Modulate taste to mask off-notes and influence perception by activating taste receptors and enhancing overall palatability through the balance of acidity and astringency;<\/li>\n<li>Reduce the perception of bitterness and create mouthfeel by coating the tongue and modulating flavor release;<\/li>\n<li>Balance flavors through the use of aroma molecules that can inhibit the perception of off-notes as a competitive aroma;<\/li>\n<li>Leverage the trigeminal effect to enhance taste perception through the use of stimuli.<\/li>\n<\/ul>\n<p>The technology enables a natural and organic solution to protein masking that is highly soluble and stable through a well-controlled formulation.<\/p>\n<p><strong>About OSF Flavors<\/strong><\/p>\n<p>Founded in the US in 1983, OSF Flavors operates on four continents, with R&#038;D and manufacturing capabilities in each location.<\/p>\n<p>OSF, which focuses on development&#8230;<\/p>\n<p><a href=\"https:\/\/www.bevnet.com\/pr\/2026\/05\/12\/osf-flavors-develops-full-sensory-experience-approach-to-protein-masking-technology\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OSF Flavors Develops \u201cFull Sensory Experience\u201d Approach to Protein Masking Technology https:\/\/www.bevnet.com\/pr\/2026\/05\/12\/osf-flavors-develops-full-sensory-experience-approach-to-protein-masking-technology Publish Date: 2026-05-12&#8230;<\/p>\n","protected":false},"author":1,"featured_media":244771,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/dg6qn11ynnp6a.cloudfront.net\/press-releases\/685625251.osf.logo.png","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-244770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/244770"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=244770"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/244770\/revisions"}],"predecessor-version":[{"id":244772,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/244770\/revisions\/244772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/244771"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=244770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=244770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=244770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}