{"id":244399,"date":"2026-05-12T10:19:00","date_gmt":"2026-05-12T14:19:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/12\/cbs-sacramento-debuts-ar-vr-technology-driven-studio\/"},"modified":"2026-05-12T10:40:08","modified_gmt":"2026-05-12T14:40:08","slug":"cbs-sacramento-debuts-ar-vr-technology-driven-studio","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/12\/cbs-sacramento-debuts-ar-vr-technology-driven-studio\/","title":{"rendered":"CBS Sacramento debuts AR\/VR technology-driven studio"},"content":{"rendered":"<p><a href=\"https:\/\/www.editorandpublisher.com\/stories\/cbs-sacramento-debuts-arvr-technology-driven-studio,261596\">CBS Sacramento debuts AR\/VR technology-driven studio<\/a><\/p>\n<p><a href=\"https:\/\/www.editorandpublisher.com\/stories\/cbs-sacramento-debuts-arvr-technology-driven-studio,261596\">https:\/\/www.editorandpublisher.com\/stories\/cbs-sacramento-debuts-arvr-technology-driven-studio,261596<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-12 10:19:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.editorandpublisher.com\">www.editorandpublisher.com<\/a><\/p>\n<p>Press Release | CBS Sacramento<\/p>\n<p>SACRAMENTO, Calif. \u2014 CBS Sacramento debuted its new augmented reality\/virtual reality (AR\/VR) technology-driven studio May 11 at noon, marking a major investment in immersive storytelling and next-generation journalism.<\/p>\n<p>The Sacramento station becomes the 12th newsroom in the CBS Television Stations group to adopt AR\/VR technology across its local newscasts.<\/p>\n<p>Beginning with the noon newscast on CBS Sacramento (KOVR), AR\/VR technology has been integrated into all the station\u2019s newscasts, including news, weather and sports. Select AR\/VR elements will also be used during news and weather segments on GOOD DAY on KMAX, while the remainder of the program will continue to originate from a traditional studio.<\/p>\n<p>\u201cCBS Sacramento has long served our community through trusted journalism and compelling storytelling,\u201d said Scott Warren, president and general manager of CBS Sacramento and CBS Bay Area. \u201cThis new AR\/VR studio gives viewers greater context and perspective, creating a more immersive way to experience the weather and local news stories that matter to them.\u201d<\/p>\n<p>The technology allows journalists to visually explain complex stories, breaking news and weather systems with greater clarity while maintaining the station\u2019s editorial standards.<\/p>\n<p>The Sacramento launch continues the expansion of the CBS Stations AR\/VR newsroom initiative, building on innovations first introduced at CBS Bay Area under Warren\u2019s leadership.<\/p>\n<p>CBS Sacramento serves viewers across the greater Sacramento region through CBS KOVR and KMAX, delivering local news, weather, sports and community coverage across broadcast and digital platforms.<\/p>\n<p><a href=\"https:\/\/www.editorandpublisher.com\/stories\/cbs-sacramento-debuts-arvr-technology-driven-studio,261596\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CBS Sacramento debuts AR\/VR technology-driven studio https:\/\/www.editorandpublisher.com\/stories\/cbs-sacramento-debuts-arvr-technology-driven-studio,261596 Publish Date: 2026-05-12 10:19:00 Source Domain: www.editorandpublisher.com Press&#8230;<\/p>\n","protected":false},"author":1,"featured_media":244401,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/alpha.creativecirclecdn.com\/editorandpublisher\/original\/20260512-101332-31d-CBS%20Sacramento.jpg","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-244399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/244399"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=244399"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/244399\/revisions"}],"predecessor-version":[{"id":244402,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/244399\/revisions\/244402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/244401"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=244399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=244399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=244399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}