{"id":243325,"date":"2026-05-10T22:00:00","date_gmt":"2026-05-11T02:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/10\/apple-and-mami-return-with-four-new-short-films-shot-on-the-iphone-17-pro-max\/"},"modified":"2026-05-11T00:05:05","modified_gmt":"2026-05-11T04:05:05","slug":"apple-and-mami-return-with-four-new-short-films-shot-on-the-iphone-17-pro-max","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/10\/apple-and-mami-return-with-four-new-short-films-shot-on-the-iphone-17-pro-max\/","title":{"rendered":"Apple And MAMI Return With Four New Short Films Shot On The iPhone 17 Pro Max"},"content":{"rendered":"<p><a href=\"https:\/\/www.forbes.com\/sites\/prakharkhanna\/2026\/05\/10\/apple-and-mami-return-with-four-new-short-films-shot-on-the-iphone-17-pro-max\/\">Apple And MAMI Return With Four New Short Films Shot On The iPhone 17 Pro Max<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/prakharkhanna\/2026\/05\/10\/apple-and-mami-return-with-four-new-short-films-shot-on-the-iphone-17-pro-max\/\">https:\/\/www.forbes.com\/sites\/prakharkhanna\/2026\/05\/10\/apple-and-mami-return-with-four-new-short-films-shot-on-the-iphone-17-pro-max\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-10 22:00:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.forbes.com\">www.forbes.com<\/a><\/p>\n<p><span style=\"-webkit-line-clamp:2\" class=\"Ccg9Ib-7 _8XF2kHYM\">Ritesh Sharma uses the Blackmagic Camera app on iPhone 17 Pro Max while framing Maruti, his film\u2019s protagonist, selling trinkets on the beach.<\/span><\/p>\n<p>Apple<\/p>\n<p>The MAMI Select: Filmed On iPhone program is in its third year, and the Mumbai Academy of Moving Image (MAMI) has unveiled four new short films shot on the iPhone 17 Pro Max. These films, set in Mumbai, Kerala, Goa, and Bengal, were mentored by some of Indian cinema&#8217;s most respected names, including Sriram Raghavan, Chaitanya Tamhane, Dibakar Banerjee, and Geetu Mohandas.<\/p>\n<p>The MAMI Select: Filmed On iPhone initiative empowers filmmakers to push the boundaries of technology and innovation in film. It has developed a notable track record, with last year\u2019s Seeing Red registering over a million views on YouTube. This year, MAMI brought together filmmakers Shreela Agarwal, Ritesh Sharma, Robin Joy, and Dhritisree Sarkar. Each of them showed us a distinct cinematic expression using the capabilities of the iPhone 17 Pro Max.<\/p>\n<p>Shreela Agarwal, a national-level boxing gold medalist, returned to filmmaking after suffering a career-ending injury. Her first film was a boxing documentary titled BMCLD, and her newest film, 11.11, is described as a love letter to Mumbai after dark. It is a story of two women on a first date, under city streetlights and on dim beaches. This presented challenging lighting conditions.<\/p>\n<p>\u201cThe dynamism and rhythm are only possible because of iPhone,\u201d Agarwal says. \u201cThe freedom, simply put, is unmatched.\u201d ProRes RAW data capture allowed her team to push the ISO in post-production, and its wide dynamic range let her team recover details in dark scenes. According to Apple, the iPhone 17 Pro Max allowed her to glide right alongside her actors, and with the camera system\u2019s internal stabilisation, she could even climb giant rocks on the beach with them.<\/p>\n<p>The second film, She Sells Seashells is directed by Ritesh Sharma, who tells a quietly devastating story of a 17-year-old Rajasthani migrant named&#8230;<\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/prakharkhanna\/2026\/05\/10\/apple-and-mami-return-with-four-new-short-films-shot-on-the-iphone-17-pro-max\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple And MAMI Return With Four New Short Films Shot On The iPhone 17 Pro&#8230;<\/p>\n","protected":false},"author":1,"featured_media":243326,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/6a00fa06cf2dc0cfea53bac1\/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[80],"class_list":["post-243325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","tag-iphone-17"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/243325"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=243325"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/243325\/revisions"}],"predecessor-version":[{"id":243327,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/243325\/revisions\/243327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/243326"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=243325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=243325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=243325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}