{"id":243259,"date":"2026-05-08T09:00:00","date_gmt":"2026-05-08T13:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/08\/more-trust-more-data-the-upside-of-privacy-laws-for-companies\/"},"modified":"2026-05-10T18:00:22","modified_gmt":"2026-05-10T22:00:22","slug":"more-trust-more-data-the-upside-of-privacy-laws-for-companies","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/08\/more-trust-more-data-the-upside-of-privacy-laws-for-companies\/","title":{"rendered":"More Trust, More Data: The Upside of Privacy Laws for Companies"},"content":{"rendered":"

More Trust, More Data: The Upside of Privacy Laws for Companies<\/a><\/p>\n

https:\/\/www.library.hbs.edu\/working-knowledge\/more-trust-more-data-the-upside-of-privacy-laws-for-companies<\/a><\/p>\n

Publish Date: 2026-05-08 09:00:00<\/a><\/p>\n

Source Domain: www.library.hbs.edu<\/a><\/p>\n

Marketers might have feared that sweeping privacy laws passed in California and Virginia would chill customer data sharing. Evidence from one large platform suggests the opposite might be true: consumers appear more willing to share data.<\/p>\n

An analysis of behavior on a large customer engagement app suggests that added disclosures and permission requests put people at ease. As a result, app users in those states submitted 9% more information, in the form of purchase receipts, than elsewhere, says research by Harvard Business School\u2019s Ayelet Israeli and Eva Ascarza.<\/p>\n

The new regulations seem to have changed customers\u2019 perceptions about privacy protections.<\/p>\n

US states have been passing stricter and more complex laws requiring companies to obtain permission before sharing\u2014or selling\u2014customer data. The findings suggest that marketers and online platforms might also benefit from these regulations as much as consumers, who feel more confident about consenting.<\/p>\n

\u201cThe new regulations seem to have changed customers\u2019 perceptions about privacy protections,\u201d says Ascarza, a professor in the Marketing Unit. \u201cThe evidence suggests that increased trust is a key mechanism driving this change.\u201d<\/p>\n

Ascarza and Israeli share their findings in the August working paper \u201cIn Privacy We Trust: The Effect of Privacy Regulations on Data Sharing Behavior,\u201d coauthored with Ozge Demirci, an assistant professor at Imperial Business School in London.<\/p>\n

When consumers feel better about giving data<\/h2>\n

Regulations that expanded consumers\u2019 control over how firms use their personal information went into effect in California and Virginia in 2023. Some industry groups considered the rules too onerous, while some consumer advocates said they were too business-friendly and didn\u2019t go far enough. However, behavior suggests that consumers in those states found the regulations reassuring.<\/p>\n

The authors worked with a \u201cleading customer engagement\u201d app that invites users to submit shopping receipts to…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

More Trust, More Data: The Upside of Privacy Laws for Companies https:\/\/www.library.hbs.edu\/working-knowledge\/more-trust-more-data-the-upside-of-privacy-laws-for-companies Publish Date: 2026-05-08…<\/p>\n","protected":false},"author":1,"featured_media":243260,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/cloudinary.hbs.edu\/hbsit\/image\/fetch\/q_auto\/f_webp\/https%3A%2F%2Fwww.hbs.edu%2Fctfassets%2Fpublic%2Fimages%2F1YFbX8trZ9TilfupO19BTQ%2FAscarza-Privacy-Trust.png","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-243259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/243259"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=243259"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/243259\/revisions"}],"predecessor-version":[{"id":243261,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/243259\/revisions\/243261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/243260"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=243259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=243259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=243259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}