{"id":242783,"date":"2026-05-10T02:33:00","date_gmt":"2026-05-10T06:33:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/10\/how-much-will-iphone-18-pro-max-cost-latest-leaks-hint-at-apples-aggressive-pricing-plans\/"},"modified":"2026-05-10T04:05:09","modified_gmt":"2026-05-10T08:05:09","slug":"how-much-will-iphone-18-pro-max-cost-latest-leaks-hint-at-apples-aggressive-pricing-plans","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/10\/how-much-will-iphone-18-pro-max-cost-latest-leaks-hint-at-apples-aggressive-pricing-plans\/","title":{"rendered":"How much will iPhone 18 Pro Max cost? Latest leaks hint at Apple\u2019s \u2018aggressive\u2019 pricing plans"},"content":{"rendered":"

How much will iPhone 18 Pro Max cost? Latest leaks hint at Apple\u2019s \u2018aggressive\u2019 pricing plans<\/a><\/p>\n

https:\/\/www.livemint.com\/technology\/gadgets\/how-much-will-iphone-18-pro-cost-latest-leaks-hint-at-apple-s-aggressive-pricing-plans-11778389376848.html<\/a><\/p>\n

Publish Date: 2026-05-10 02:33:00<\/a><\/p>\n

Source Domain: www.livemint.com<\/a><\/p>\n

Apple’s iPhone 18 Pro is all set to launch later this year, but the leaks about the company’s latest flagship devices show no signs of stopping.<\/p>\n

How much will the iPhone 18 Pro series cost?<\/h2>\n

As per a new leak by analyst Jeff Pu (via 9to5Mac), Apple will use \u2018aggressive pricing\u2019 for the iPhone 18 Pro and iPhone 18 Pro Max this year. The report notes that this aggressive pricing should apply at least to the base models but does not attribute any specific price to the analyst.<\/p>\n

Meanwhile, an earlier report by analyst Ming-Chi Kuo had noted in a post on X earlier this year that Apple is planning to absorb the supply chain shocks and keep the price of the iPhone 18 Pro lineup unchanged in order to grab more market share.<\/p>\n

\u201cHigher memory costs will hit iPhone gross margins. But Apple\u2019s playbook is clear: use the market chaos to their advantage\u2014secure the chips, absorb the costs, and grab more market share. They\u2019ll make it back later on the services side,\u201d Kuo noted.<\/p>\n

Notably, the demand for memory chips has been rising due to AI data centres, which has led to a shortage of these chips that are essential for making smartphones. As a result, Android smartphone makers have had to increase the prices of their devices, which is evident from almost every major release in the last four months.<\/p>\n

Even major smartphone makers like Samsung have had to increase the prices of their Galaxy and A-series devices.<\/p>\n

However, it seems like Apple, which will be debuting the iPhone 18 Pro lineup under its new CEO John Ternus, is willing to take a hit on its profit margins to grab a bigger chunk of the smartphone market.<\/p>\n

If the leaks turn out to be true, we could see the iPhone 18 Pro starting at a base price of $1,099 and the iPhone 18 Pro Max beginning at $1,199. However, the iPhone Ultra\/Fold could begin at a much higher price, with current leaks estimating it at over $2,000.<\/p>\n

Just because the price of the iPhone 18 Pro lineup may not change in the US doesn’t mean you will see the same…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

How much will iPhone 18 Pro Max cost? Latest leaks hint at Apple\u2019s \u2018aggressive\u2019 pricing…<\/p>\n","protected":false},"author":1,"featured_media":242784,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.livemint.com\/lm-img\/img\/2026\/05\/10\/1600x900\/logo\/iPhone_18_Pro_Max_1778394613879_1778394614004.png","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[81],"class_list":["post-242783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","tag-iphone-18"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/242783"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=242783"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/242783\/revisions"}],"predecessor-version":[{"id":242785,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/242783\/revisions\/242785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/242784"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=242783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=242783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=242783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}