{"id":241376,"date":"2026-05-08T00:22:00","date_gmt":"2026-05-08T04:22:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/08\/study-shows-many-struggle-to-identify-deepfakes-as-ai-advances\/"},"modified":"2026-05-08T00:40:07","modified_gmt":"2026-05-08T04:40:07","slug":"study-shows-many-struggle-to-identify-deepfakes-as-ai-advances","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/08\/study-shows-many-struggle-to-identify-deepfakes-as-ai-advances\/","title":{"rendered":"Study shows many struggle to identify deepfakes as AI advances"},"content":{"rendered":"

Study shows many struggle to identify deepfakes as AI advances<\/a><\/p>\n

https:\/\/kutv.com\/news\/local\/study-shows-many-struggle-to-identify-deepfakes-as-ai-advances<\/a><\/p>\n

Publish Date: 2026-05-08 00:22:00<\/a><\/p>\n

Source Domain: kutv.com<\/a><\/p>\n

SALT LAKE CITY (KUTV) \u2014 <\/span>Knowing what to trust online is becoming more difficult as artificial intelligence makes it easier to create convincing fake videos and images, experts say. As a result, more people are struggling to tell what\u2019s real and what isn\u2019t.<\/p>\n

Edie Archuleta says she encounters questionable content frequently and approaches what she sees online with caution.<\/p>\n

\u201cAll the time, constantly,\u201d she said. \u201cYou just don\u2019t know if it\u2019s real or if it\u2019s fake or if it\u2019s too good to be true.\u201d<\/p>\n

MORE | Artificial Intelligence<\/h2>\n

She\u2019s not alone. Others say identifying false content isn\u2019t always straightforward.<\/p>\n

Experts point to artificial intelligence as a major driver behind the surge in misleading or fabricated media.<\/p>\n

\u201cDeepfakes and AI have gotten to a point where it\u2019s hard to detect,\u201d said Maliq Rowe, an emerging technology student at Utah Valley University. He added that research shows only about 50% to 55% of people can accurately identify a deepfake, a number he expects to decline as the technology improves.<\/p>\n

The implications extend beyond social media feeds. Brandon Amacher, who leads out on research into technology and national security, said people tend to trust information delivered through deepfakes nearly as much as content from real people.<\/p>\n

\u201cThere really is no difference anymore in how trustworthy, knowledgeable or credible people view the information if it\u2019s conveyed via deepfake than if it\u2019s conveyed by a real person,\u201d Amacher said. \u201cThe effect is essentially the same.\u201d<\/p>\n

He warned that such content can deepen divisions.<\/p>\n

\u201cIt\u2019s something that is being used to drive division within the country and worldwide,\u201d Amacher said. \u201cIf we can\u2019t even agree on a common set of facts, there\u2019s no healthy civic discourse.\u201d<\/p>\n

Not all misleading content is politically motivated. Some is created simply to generate views and revenue.<\/p>\n

\u201cThey\u2019re not always scams. A lot of times it\u2019s just for the content creator to make money,\u201d said…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Study shows many struggle to identify deepfakes as AI advances https:\/\/kutv.com\/news\/local\/study-shows-many-struggle-to-identify-deepfakes-as-ai-advances Publish Date: 2026-05-08 00:22:00…<\/p>\n","protected":false},"author":1,"featured_media":241378,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/kutv.com\/resources\/media2\/16x9\/1920\/1320\/center\/90\/ff9f4622-945b-45fc-90c5-a0c23b2e7236-newyorkcitynycirca2021tiktokappscrollingthroughsocialmedianetworkingfeSBV339006485HD.mp4_frame_18.jpeg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[57],"class_list":["post-241376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-security"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/241376"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=241376"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/241376\/revisions"}],"predecessor-version":[{"id":241379,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/241376\/revisions\/241379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/241378"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=241376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=241376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=241376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}