{"id":237971,"date":"2026-05-01T06:30:00","date_gmt":"2026-05-01T10:30:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/01\/top-five-sales-challenges-costing-msps-cybersecurity-revenue\/"},"modified":"2026-05-01T14:55:08","modified_gmt":"2026-05-01T18:55:08","slug":"top-five-sales-challenges-costing-msps-cybersecurity-revenue","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/01\/top-five-sales-challenges-costing-msps-cybersecurity-revenue\/","title":{"rendered":"Top Five Sales Challenges Costing MSPs Cybersecurity Revenue"},"content":{"rendered":"<p><a href=\"https:\/\/thehackernews.com\/2026\/05\/top-five-sales-challenges-costing-msps.html\">Top Five Sales Challenges Costing MSPs Cybersecurity Revenue<\/a><\/p>\n<p><a href=\"https:\/\/thehackernews.com\/2026\/05\/top-five-sales-challenges-costing-msps.html\">https:\/\/thehackernews.com\/2026\/05\/top-five-sales-challenges-costing-msps.html<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-01 06:30:00<\/a><\/p>\n<p>Source Domain: <a href=\"thehackernews.com\">thehackernews.com<\/a><\/p>\n<p>The managed security services market is projected to grow from $38.31 billion in 2025 to $69.16 billion by 2030[1], with cybersecurity being the fastest-growing sector[2]. Despite this opportunity, many MSPs leave revenue on the table because their go-to-market strategy fails to connect technical expertise with business needs.<\/p>\n<p>This execution gap is where most deals stall. MSPs often focus on frameworks and vulnerabilities, but their clients make decisions based on business outcomes: risk reduction, successful compliance audits, and business continuity.\u00a0When sales messaging fails to bridge this divide, prospects tend to view cybersecurity as a cost center instead of a strategic investment. To win, MSPs must align security value with business priorities and translate complex offerings into compelling reasons for clients and prospects to act.<\/p>\n<p>Cynomi developed the GTM Academy Sales Kit to address this challenge and provide a structured, outcome-driven approach to help MSP sales teams convert rising demand into consistent, profitable revenue.<\/p>\n<p>Through our work empowering partner growth, we have identified five core go-to-market challenges holding MSPs back and the strategies required to overcome them.<\/p>\n<h3><strong>1. Overcoming a Lack of Client Urgency<\/strong><\/h3>\n<p>Data shows that 77% of MSPs cite a lack of client urgency as a major sales challenge[3]. Technical teams understand a prospect&#8217;s security weaknesses, but they struggle to translate that risk into the business terms that drive investment. When that translation fails, cybersecurity becomes a line item to defer rather than a strategic priority. Sellers must learn to frame security program management in terms of operational continuity, regulatory consequences, and reputational liability to create immediate urgency.<\/p>\n<h3><strong>2. Navigating Expanded Buying Committees<\/strong><\/h3>\n<p>Buying decisions don&#8217;t happen in a vacuum. Buying committees for cybersecurity have expanded to an average of over eight stakeholders, with projections exceeding nine stakeholders by&#8230;<\/p>\n<p><a href=\"https:\/\/thehackernews.com\/2026\/05\/top-five-sales-challenges-costing-msps.html\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top Five Sales Challenges Costing MSPs Cybersecurity Revenue https:\/\/thehackernews.com\/2026\/05\/top-five-sales-challenges-costing-msps.html Publish Date: 2026-05-01 06:30:00 Source Domain:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":237972,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEgc4T6K9zSg5-BFr6xjfFnVhxj3Jx5R5CCUbEmTDssJXlPDiPYcCwFRAfSP_09Kcds90YN7CUwv2Y5ZhglKxLgEbyDRaudcoZXL1PfftGo5BloLB9LInZGWvVaKEdYEoHBJjyP3wwxkfEWWg4pcPTtBUnr6zCJRvre9YzZs4OagcnBVFiAbjbEGc7WY-98\/s16000\/cynomi.png","fifu_image_alt":"","footnotes":""},"categories":[15],"tags":[24],"class_list":["post-237971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","tag-cybersecurity"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237971"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=237971"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237971\/revisions"}],"predecessor-version":[{"id":237973,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237971\/revisions\/237973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/237972"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=237971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=237971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=237971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}