{"id":237857,"date":"2026-05-01T09:30:00","date_gmt":"2026-05-01T13:30:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/01\/apples-iphone-ultra-needs-to-do-more-than-flash-its-logo-to-beat-samsung-and-google\/"},"modified":"2026-05-01T09:55:07","modified_gmt":"2026-05-01T13:55:07","slug":"apples-iphone-ultra-needs-to-do-more-than-flash-its-logo-to-beat-samsung-and-google","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/01\/apples-iphone-ultra-needs-to-do-more-than-flash-its-logo-to-beat-samsung-and-google\/","title":{"rendered":"Apple&#8217;s iPhone Ultra needs to do more than flash its logo to beat Samsung and Google"},"content":{"rendered":"<p><a href=\"https:\/\/www.androidpolice.com\/apples-iphone-ultra-needs-to-do-more-than-flash-its-logo-to-beat-samsung-and-google\/\">Apple&#8217;s iPhone Ultra needs to do more than flash its logo to beat Samsung and Google<\/a><\/p>\n<p><a href=\"https:\/\/www.androidpolice.com\/apples-iphone-ultra-needs-to-do-more-than-flash-its-logo-to-beat-samsung-and-google\/\">https:\/\/www.androidpolice.com\/apples-iphone-ultra-needs-to-do-more-than-flash-its-logo-to-beat-samsung-and-google\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-01 09:30:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.androidpolice.com\">www.androidpolice.com<\/a><\/p>\n<p>I\u2019d be shocked if we didn\u2019t get a foldable iPhone from Apple later this year. Rumors for the iPhone Ultra have ramped up, and we\u2019re seeing a clearer picture of what Apple has in mind.<\/p>\n<p>Book-style foldables aren\u2019t an easy segment to break into. They carry a high cost and only appeal to a narrow band of buyers. Still, Apple seems keen to give it a go with its own variant.<\/p>\n<p>Unfortunately, it\u2019s not that simple. This isn\u2019t 2009, and I don\u2019t think Apple can get by on just its logo anymore. If an iPhone Ultra is to be successful, it has to offer something that fundamentally changes the user experience.<\/p>\n<p>There may be some people who are still blinded by the Apple mystic, but I\u2019m not one of them. And when you\u2019re charging north of $2,000 for a smartphone, you need more than a pretty face to challenge Samsung and Google.<\/p>\n<p>                    <span data-field=\"label\" class=\"article-card-label\">Related<\/span><\/p>\n<h5 class=\"display-card-title \">\n<p>\t\t\tApple desperately needs to get back to basics<\/p>\n<\/h5>\n<p class=\"display-card-excerpt\">The iPhone 17 is a symptom of a larger problem<\/p>\n<h2 id=\"the-leaked-iphone-ultra-design-hits-the-spot\">\n                        The leaked iPhone Ultra design hits the spot<br \/>\n         &#8230;<\/h2>\n<p><a href=\"https:\/\/www.androidpolice.com\/apples-iphone-ultra-needs-to-do-more-than-flash-its-logo-to-beat-samsung-and-google\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple&#8217;s iPhone Ultra needs to do more than flash its logo to beat Samsung and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":237858,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/static0.anpoimages.com\/wordpress\/wp-content\/uploads\/wm\/2026\/04\/20260429_160826.jpg?w=1600&h=900&fit=crop","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[124,80],"class_list":["post-237857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","tag-iphone-16","tag-iphone-17"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237857"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=237857"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237857\/revisions"}],"predecessor-version":[{"id":237859,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237857\/revisions\/237859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/237858"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=237857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=237857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=237857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}