{"id":237827,"date":"2026-05-01T08:12:00","date_gmt":"2026-05-01T12:12:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/05\/01\/apple-results-iphone-sales-suffer-because-it-cant-make-enough-as-new-ceo-prepares-to-take-over\/"},"modified":"2026-05-01T08:30:10","modified_gmt":"2026-05-01T12:30:10","slug":"apple-results-iphone-sales-suffer-because-it-cant-make-enough-as-new-ceo-prepares-to-take-over","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/05\/01\/apple-results-iphone-sales-suffer-because-it-cant-make-enough-as-new-ceo-prepares-to-take-over\/","title":{"rendered":"Apple results: iPhone sales suffer because it can\u2019t make enough as new CEO prepares to take over"},"content":{"rendered":"<p><a href=\"https:\/\/www.aol.com\/articles\/apple-results-iphone-sales-suffer-115533608.html\">Apple results: iPhone sales suffer because it can\u2019t make enough as new CEO prepares to take over<\/a><\/p>\n<p><a href=\"https:\/\/www.aol.com\/articles\/apple-results-iphone-sales-suffer-115533608.html\">https:\/\/www.aol.com\/articles\/apple-results-iphone-sales-suffer-115533608.html<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-05-01 08:12:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.aol.com\">www.aol.com<\/a><\/p>\n<p>APPLE-RESULTADOS (AP)<\/p>\n<p>Apple\u2019s sales have grown by their most in years, but the company is struggling with making enough chips for its devices, the company has revealed in its latest results.<\/p>\n<p>The memory chip shortage is causing enough problems that the company\u2019s iPhone sales were dragged down, Apple said.<\/p>\n<p>The results come as Apple\u2019s incoming chief executive, John Ternus, prepares to take over from Tim Cook after 15 years at the top of the company.<\/p>\n<p>Both the latest iPhone 17 Pro series and the new, cheaper MacBook Neo are selling well even amid reduced demand for other consumer electronics, the result showed. But Mr Cook warned that those products and others \u2013\u00a0as well as the company\u2019s results more generally \u2013\u00a0could be troubled by a widespread shortage of chips.<\/p>\n<p>Limited supply of the advanced processors for iPhone have already hampered Apple&#8217;s ability to capitalize on strong demand. The chips are \u2060made by Taiwan&#8217;s TSMC, the leading producer of AI processors.<\/p>\n<p>Analysts say Apple&#8217;s clout \u200bwith long-time \u2060suppliers could position it better than \u200crivals in securing memory chips but it might have to raise prices later this year.<\/p>\n<p>&#8220;The key question will be deciding the perfect balance strategically between increasing prices and \u200cmaintaining profitability or focusing on gaining share by not \u200cincreasing prices,&#8221; said Nabila Popal, a senior research director at IDC.<\/p>\n<p>&#8220;I think Apple will increase prices of the Pro and ProMax in upcoming fall launch, however even if they don&#8217;t, with the super high-end iPhone fold \u2060coming up &#8211; which we expect to be well over $2200\u2013 will help balance some of the increased costs.&#8221;<\/p>\n<p>The results, including a forecast of 14% to 17% sales growth for the current quarter that was above estimates, bode well for the company before hardware chief John Ternus takes over as CEO in September. Cook will stay on as executive chairman.<\/p>\n<p>The change comes as Apple looks to \u200cclose the gap with rivals Microsoft and Alphabet, which have moved faster&#8230;<\/p>\n<p><a href=\"https:\/\/www.aol.com\/articles\/apple-results-iphone-sales-suffer-115533608.html\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple results: iPhone sales suffer because it can\u2019t make enough as new CEO prepares to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":237828,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s.yimg.com\/os\/en\/aol_the_independent_us_877\/e7777395eba9482ca37c2741f30675cb","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[80],"class_list":["post-237827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","tag-iphone-17"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237827"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=237827"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237827\/revisions"}],"predecessor-version":[{"id":237829,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237827\/revisions\/237829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/237828"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=237827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=237827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=237827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}