{"id":237369,"date":"2026-04-30T07:31:00","date_gmt":"2026-04-30T11:31:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/04\/30\/thought-the-macbook-pro-was-expensive-apples-rumored-macbook-ultra-could-cost-significantly-more\/"},"modified":"2026-04-30T07:35:07","modified_gmt":"2026-04-30T11:35:07","slug":"thought-the-macbook-pro-was-expensive-apples-rumored-macbook-ultra-could-cost-significantly-more","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/04\/30\/thought-the-macbook-pro-was-expensive-apples-rumored-macbook-ultra-could-cost-significantly-more\/","title":{"rendered":"Thought the MacBook Pro was expensive? Apple&#8217;s rumored MacBook Ultra could &#8216;cost significantly more&#8217;"},"content":{"rendered":"<p><a href=\"https:\/\/www.techradar.com\/computing\/macbooks\/thought-the-macbook-pro-was-expensive-apples-rumored-macbook-ultra-could-cost-significantly-more\">Thought the MacBook Pro was expensive? Apple&#8217;s rumored MacBook Ultra could &#8216;cost significantly more&#8217;<\/a><\/p>\n<p><a href=\"https:\/\/www.techradar.com\/computing\/macbooks\/thought-the-macbook-pro-was-expensive-apples-rumored-macbook-ultra-could-cost-significantly-more\">https:\/\/www.techradar.com\/computing\/macbooks\/thought-the-macbook-pro-was-expensive-apples-rumored-macbook-ultra-could-cost-significantly-more<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-04-30 07:31:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.techradar.com\">www.techradar.com<\/a><\/p>\n<ul id=\"elk-7fc559e1-f4a3-4288-b1cc-3d0f8da5d103\">\n<li><strong>Apple&#8217;s incoming laptop with OLED touchscreen is set to be called the MacBook Ultra, according to a source who spoke to Macworld<\/strong><\/li>\n<li><strong>Packing M6 silicon, it&#8217;s expected to sit above the existing MacBook Pro M5<\/strong><\/li>\n<li><strong>Macworld notes: &#8220;This new MacBook will cost significantly more than the current MacBook Pro and offer an entirely new feature set.&#8221;<\/strong><\/li>\n<\/ul>\n<p id=\"elk-93bd3848-2952-4fdd-af03-7e490a6dea75\">We&#8217;ve heard a bit more about the rumored MacBook Ultra, a possible new model that Apple could have planned for its laptop range \u2013 and this Ultra branding could extend further than laptops, too.<\/p>\n<p>Macworld claims it has a source who reckons that the rumored MacBook with an OLED touchscreen won&#8217;t be a MacBook Pro (as was believed until recently), but that instead Apple will introduce a new category: the MacBook Ultra.<\/p>\n<p id=\"elk-93bd3848-2952-4fdd-af03-7e490a6dea75-2\">You won&#8217;t like the reason for this potential name change, mind, which is essentially that the MacBook OLED will be seriously pricey, hence the need to recategorize it as a new even higher-end offering, placed above the MacBook Pro.<\/p>\n<p><span class=\"article-continues-below block py-2 text-sm\">Article continues below <\/span><br \/>\n        <span class=\"\n            flex\n            after:content-[''] after:flex-1 after:ml-4 after:my-[0.7rem] after:border-t after:border-solid after:border-t-[#ccc]\n            before:content-[''] before:flex-1 before:mr-4 before:my-[0.7rem] before:border-t before:border-solid before:border-t-[#ccc]\n            font-article-heading pb-0 text-[length:var(--article-river-title--font-size,1em)] uppercase sm:text-[length:var(--article-river-title--font-size,0.875em)] font-bold\n        \"><br \/>\n            You may like<br \/>\n        <\/span><\/p>\n<p>As Macworld states: &#8220;This new MacBook will cost significantly more than the current MacBook Pro and offer an entirely new feature set than the existing models.&#8221;<\/p>\n<p>Last month, Mark Gurman of Bloomberg (via MacRumors) also said the new top-end Apple laptop with OLED could be called the MacBook Ultra.<\/p>\n<p>As well as the touchscreen and OLED upgrades, the belief is that this MacBook Ultra will run with M6 Pro and Max chips, and it&#8217;ll be thinner than the MacBook Pro (which would fit the idea of it being ultra-premium, as it were). The touchscreen in particular would change the MacBook experience considerably, of course, or presumably that&#8217;s the idea.<\/p>\n<p>The expected launch window for this new MacBook is the first half of 2027, we&#8217;re told, though Apple has apparently pushed that back from late in 2026 due to the RAM crisis. All of this is rumored, of course, so grab some handfuls of salt.<\/p>\n<p class=\"newsletter-form__strapline\">Sign up for breaking news, reviews, opinion, top&#8230;<\/p>\n<p><a href=\"https:\/\/www.techradar.com\/computing\/macbooks\/thought-the-macbook-pro-was-expensive-apples-rumored-macbook-ultra-could-cost-significantly-more\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thought the MacBook Pro was expensive? Apple&#8217;s rumored MacBook Ultra could &#8216;cost significantly more&#8217; https:\/\/www.techradar.com\/computing\/macbooks\/thought-the-macbook-pro-was-expensive-apples-rumored-macbook-ultra-could-cost-significantly-more&#8230;<\/p>\n","protected":false},"author":1,"featured_media":237370,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/cdn.mos.cms.futurecdn.net\/6fEzxWQjbirGrN3ksLeh9N-1920-80.jpg","fifu_image_alt":"","footnotes":""},"categories":[43],"tags":[51],"class_list":["post-237369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-macintosh","tag-macbook-pro"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237369"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=237369"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237369\/revisions"}],"predecessor-version":[{"id":237371,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237369\/revisions\/237371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/237370"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=237369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=237369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=237369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}