{"id":237318,"date":"2026-04-30T04:43:00","date_gmt":"2026-04-30T08:43:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/04\/30\/first-hotels-partners-with-loyco-to-launch-integrated-loyalty-platform-designed-to-strengthen-guest-relationships\/"},"modified":"2026-04-30T05:00:17","modified_gmt":"2026-04-30T09:00:17","slug":"first-hotels-partners-with-loyco-to-launch-integrated-loyalty-platform-designed-to-strengthen-guest-relationships","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/04\/30\/first-hotels-partners-with-loyco-to-launch-integrated-loyalty-platform-designed-to-strengthen-guest-relationships\/","title":{"rendered":"First Hotels Partners with Loyco to Launch Integrated Loyalty Platform Designed to Strengthen Guest Relationships |"},"content":{"rendered":"

First Hotels Partners with Loyco to Launch Integrated Loyalty Platform Designed to Strengthen Guest Relationships |<\/a><\/p>\n

https:\/\/hoteltechnologynews.com\/2026\/04\/first-hotels-partners-with-loyco-to-launch-integrated-loyalty-platform-designed-to-strengthen-guest-relationships\/<\/a><\/p>\n

Publish Date: 2026-04-30 04:43:00<\/a><\/p>\n

Source Domain: hoteltechnologynews.com<\/a><\/p>\n

The new platform integrates membership, booking, and hotel operations into a unified system, connecting core technologies across the guest journey.4.30.2026<\/p>\n

First Hotels has launched a new loyalty platform for its First Member program, selecting Loyco as its technology partner in a move designed to strengthen direct guest relationships and modernize the chain\u2019s digital infrastructure.<\/p>\n

The new platform integrates membership, booking, and hotel operations into a unified system, connecting core technologies across the guest journey. The solution is integrated with Stayntouch, VisBook, and Mews property management systems, as well as Heisenbug as the booking engine, enabling a seamless cross-platform experience for members.<\/p>\n

For First Hotels, a Nordic hotel chain with properties across the region and a clear ambition to deliver strong guest experiences through distinctive destinations and concepts, the initiative represents a strategic shift toward a more data-driven and connected approach to loyalty\u2014one that ties member engagement more closely to both the booking process and on-property operations. Through its First Member program, the company aims to build loyalty, enhance guest communication, and create long-term value across its portfolio.<\/p>\n

\u201cLoyco delivers strong results with a small, high-energy team,\u201d said Henrik Ramsted, Chief Commercial Officer at First Hotels. \u201cThey didn\u2019t just build a tool\u2014they built a solution that enables a seamless, more personalized guest experience, where every step of the journey feels relevant and tailored to the individual.\u201d<\/p>\n

\"\"The initiative represents a strategic shift toward a more data-driven and connected approach to loyalty.<\/p>\n

The integrated platform is designed to support a more cohesive member journey across booking, PMS, and member profiles, while enabling more effective use of first-party guest data for communication and personalization. It also aims to strengthen direct booking channels and reduce reliance…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

First Hotels Partners with Loyco to Launch Integrated Loyalty Platform Designed to Strengthen Guest Relationships…<\/p>\n","protected":false},"author":1,"featured_media":237319,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/hoteltechnologynews.com\/wp-content\/uploads\/2026\/04\/grand_odense_sun.webp","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[64],"class_list":["post-237318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-energy"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237318"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=237318"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237318\/revisions"}],"predecessor-version":[{"id":237320,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/237318\/revisions\/237320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/237319"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=237318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=237318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=237318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}