{"id":236927,"date":"2026-04-28T08:03:00","date_gmt":"2026-04-28T12:03:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/04\/28\/heres-why-the-apple-ultra-rumors-make-sense-to-me\/"},"modified":"2026-04-29T04:45:12","modified_gmt":"2026-04-29T08:45:12","slug":"heres-why-the-apple-ultra-rumors-make-sense-to-me","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/04\/28\/heres-why-the-apple-ultra-rumors-make-sense-to-me\/","title":{"rendered":"Here’s why the Apple Ultra rumors make sense to me"},"content":{"rendered":"

Here’s why the Apple Ultra rumors make sense to me<\/a><\/p>\n

https:\/\/9to5mac.com\/2026\/04\/28\/heres-why-the-apple-ultra-rumors-make-sense-to-me\/<\/a><\/p>\n

Publish Date: 2026-04-28 08:03:00<\/a><\/p>\n

Source Domain: 9to5mac.com<\/a><\/p>\n

A report yesterday suggested that we may be seeing a succession of Apple Ultra products, including the upcoming folding iPhone and an M6-powered MacBook. So far, of course, we\u2019ve only seen the branding used for an Apple Watch.<\/p>\n

It may potentially be pointing to a new tier of Apple products across almost the company\u2019s entire range of devices, and to me that would make sense for both the company and its customers \u2026<\/p>\n

<\/p>\n

The iPhone Fold \u2192 iPhone Ultra<\/h2>\n

The first indication of this was the rumored branding of the company\u2019s upcoming foldable iPhone. The placeholder name we\u2019ve all been using for the device was the iPhone Fold, but a leaker suggested that Apple will actually brand it as the iPhone Ultra.<\/p>\n

Bloomberg\u2019s Mark Gurman was the first to suggest the branding a couple of months ago, with Digital Chat Station also reported having heard the same rumor in respect of the folding iPhone. This was subsequently backed by another leaker, Instant Digital.<\/p>\n

None of this makes it certain, as sometimes leakers hear rumors from the same sources and other times will post based in part on previous reporting. At this point, however, it does appear more likely than not.<\/p>\n

New-design MacBook Pro \u2192 MacBook Ultra<\/h2>\n

We\u2019ve long been expecting the upcoming M6 MacBook Pro to have both an OLED screen and a complete redesign with a sleeker form factor. However, a Macworld report said that Apple will be bringing the Ultra branding to the Mac as well.<\/p>\n

That appears to suggest that the redesigned MacBook will be branded as the MacBook Ultra \u2013 and that would be consistent with Gurman\u2019s view that the Ultra branding won\u2019t be limited to the folding iPhone.<\/p>\n

Apple has been experimenting with models<\/h2>\n

Steve Jobs famously returned to Apple, described its complicated array of different Macs as a mess and said he wanted a two-by-two grid of laptop and desktop, consumer and professional.<\/p>\n

While he was absolutely right to simplify the…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s why the Apple Ultra rumors make sense to me https:\/\/9to5mac.com\/2026\/04\/28\/heres-why-the-apple-ultra-rumors-make-sense-to-me\/ Publish Date: 2026-04-28 08:03:00…<\/p>\n","protected":false},"author":1,"featured_media":236928,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/i0.wp.com\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2026\/04\/Heres-why-the-Apple-Ultra-rumors-make-sense-for-company-and-customers-alike.jpg?resize=1200%2C628&quality=82&strip=all&ssl=1","fifu_image_alt":"","footnotes":""},"categories":[43],"tags":[51],"class_list":["post-236927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-macintosh","tag-macbook-pro"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236927"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=236927"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236927\/revisions"}],"predecessor-version":[{"id":236929,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236927\/revisions\/236929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/236928"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=236927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=236927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=236927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}