{"id":236472,"date":"2026-04-27T22:18:00","date_gmt":"2026-04-28T02:18:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/04\/27\/apple-plans-ultra-brand-push-with-foldable-iphone-ultra-and-macbook\/"},"modified":"2026-04-28T01:40:15","modified_gmt":"2026-04-28T05:40:15","slug":"apple-plans-ultra-brand-push-with-foldable-iphone-ultra-and-macbook","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/04\/27\/apple-plans-ultra-brand-push-with-foldable-iphone-ultra-and-macbook\/","title":{"rendered":"Apple Plans Ultra Brand Push With Foldable iPhone Ultra and MacBook"},"content":{"rendered":"<p><a href=\"https:\/\/www.gizchina.com\/apple\/apple-plans-ultra-brand-push-with-foldable-iphone-ultra-and-macbook\">Apple Plans Ultra Brand Push With Foldable iPhone Ultra and MacBook<\/a><\/p>\n<p><a href=\"https:\/\/www.gizchina.com\/apple\/apple-plans-ultra-brand-push-with-foldable-iphone-ultra-and-macbook\">https:\/\/www.gizchina.com\/apple\/apple-plans-ultra-brand-push-with-foldable-iphone-ultra-and-macbook<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-04-27 22:18:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.gizchina.com\">www.gizchina.com<\/a><\/p>\n<p>Apple is reportedly planning to expand its \u201cUltra\u201d branding beyond the Apple Watch Ultra, signaling a broader push into the ultra-premium segment across multiple product categories. Among these devices, we may see the so-called iPhone Ultra, the promised foldable iPhone.<\/p>\n<h2 style=\"word-break:break-word\" class=\"heading-content\" id=\"heading-1\">Foldable iPhone Ultra and MacBook Ultra Could Be Coming Soon<\/h2>\n<p>Recent reports suggest the company is working on several devices that will carry the Ultra name, positioning them above existing Pro models rather than replacing them. The idea appears to be creating a new top tier, reserved for more experimental or advanced hardware.<\/p>\n<p>One of the most talked-about products is Apple\u2019s first foldable phone. While many have referred to it as an \u201ciPhone Fold,\u201d sources indicate it may launch as an iPhone Ultra. Expected around early 2027, the device would sit alongside the iPhone 18 lineup, not as a replacement but as a separate flagship tier. The naming strategy would follow a simpler approach, similar to how Apple introduced the \u201cAir\u201d branding, avoiding longer names like \u201ciPhone 18 Ultra.\u201d<\/p>\n<p>The iPhone Ultra is reportedly coming with a Wide-Screen Aspect Ratio<\/p>\n<p>As per the report, the Ultra name may also come to Apple\u2019s laptops. A new MacBook Ultra is said to be in development. It could use an OLED touchscreen and bring a new design that goes beyond the current MacBook Pro. This model is expected to cost more and include features not found in Apple\u2019s current laptops. It was first planned to launch sooner, but reports say it has been delayed. The new target is the first half of 2027, mainly due to memory supply issues.<\/p>\n<h3 style=\"word-break:break-word\" class=\"heading-content\">Key points<\/h3>\n<ul class=\"\n          list-outside pl-10\n          list-disc \n        \"><\/p>\n<li class=\"[&#038;>a]:text-primary dark:[&#038;a]:text-white [&#038;a]:underline md:text-lg text-base&#8221;Apple is planning to expand \u201cUltra\u201d branding beyond the Apple Watch<\/li>\n<li class=\"[&#038;>a]:text-primary dark:[&#038;a]:text-white [&#038;a]:underline md:text-lg text-base&#8221;Foldable iPhone may launch as \u201ciPhone Ultra.\u201d<\/li>\n<li class=\"[&#038;>a]:text-primary dark:[&#038;a]:text-white [&#038;a]:underline md:text-lg text-base&#8221;Device expected around early 2027&#8230;<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.gizchina.com\/apple\/apple-plans-ultra-brand-push-with-foldable-iphone-ultra-and-macbook\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple Plans Ultra Brand Push With Foldable iPhone Ultra and MacBook https:\/\/www.gizchina.com\/apple\/apple-plans-ultra-brand-push-with-foldable-iphone-ultra-and-macbook Publish Date: 2026-04-27&#8230;<\/p>\n","protected":false},"author":1,"featured_media":236473,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/r.testifier.nl\/Acbs8526SDKI\/resizing_type:fill\/width:1200\/height:630\/plain\/https%3A%2F%2Fs3-newsifier.ams3.digitaloceanspaces.com%2Fgizchina.com%2Fimages%2F2026-04%2Fimage-2026-04-27-230456494-69f015e6c6adf.png","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[81],"class_list":["post-236472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","tag-iphone-18"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236472"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=236472"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236472\/revisions"}],"predecessor-version":[{"id":236474,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236472\/revisions\/236474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/236473"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=236472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=236472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=236472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}