{"id":236427,"date":"2026-04-27T19:29:00","date_gmt":"2026-04-27T23:29:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/04\/27\/how-do-you-measure-a-i-firms-gargantuan-energy-plans-in-bragawatts\/"},"modified":"2026-04-27T19:40:08","modified_gmt":"2026-04-27T23:40:08","slug":"how-do-you-measure-a-i-firms-gargantuan-energy-plans-in-bragawatts","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/04\/27\/how-do-you-measure-a-i-firms-gargantuan-energy-plans-in-bragawatts\/","title":{"rendered":"How Do You Measure A.I. Firms\u2019 Gargantuan Energy Plans? In \u2018Bragawatts.\u2019"},"content":{"rendered":"<p><a href=\"https:\/\/www.nytimes.com\/2026\/04\/26\/business\/artificial-intelligence-energy-data-centers.html\">How Do You Measure A.I. Firms\u2019 Gargantuan Energy Plans? In \u2018Bragawatts.\u2019<\/a><\/p>\n<p><a href=\"https:\/\/www.nytimes.com\/2026\/04\/26\/business\/artificial-intelligence-energy-data-centers.html\">https:\/\/www.nytimes.com\/2026\/04\/26\/business\/artificial-intelligence-energy-data-centers.html<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-04-27 19:29:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.nytimes.com\">www.nytimes.com<\/a><\/p>\n<p class=\"css-ac37hb evys1bk0\">The artificial intelligence boom has one big thing holding it back: energy. A.I. companies rely on power-hungry data centers to train their models, and they need gigawatts of power to keep them humming.<\/p>\n<p class=\"css-ac37hb evys1bk0\">With only so much energy to go around and only so much funding to build new infrastructure, it\u2019s fiercely competitive out there. The biggest A.I. companies, including Google, Meta, OpenAI and Anthropic, are locked in a white-knuckled race to secure the most money and announce the biggest infrastructure deals. One way for a company to stand out \u2014 or to intimidate the competition \u2014 is to boast about how much power it has access to for these ventures.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Critics call such infrastructure projects bragawatts. They\u2019re often announced to much fanfare, with companies boasting about the number of gigawatts of energy they will one day produce. Some executives invoke the term as a form of trash talking. My energy project is real. My competitor\u2019s? Bragawatts.<\/p>\n<p class=\"css-1lsv4am e6idgb70\">How it\u2019s pronounced<\/p>\n<h3 class=\"css-5q6563 e1gnsphs0\" id=\"link-3563d2\"><span>\/br\u0103g-\u0259-w\u00e4t\/<\/span><\/h3>\n<p class=\"css-ac37hb evys1bk0\">The term started more than a decade ago in the energy industry, used to describe power from a solar or wind project that had no chance of being built. Last year, A.I. executives began boasting with increasing boldness about their plans. A.I. watchers, including Waldemar Szlezak, the head of digital infrastructure at the private equity firm KKR, repurposed the term in a Financial Times column imploring investors to look past the A.I. hype and focus on the reality of today\u2019s power grid. Since then, the term has popped up in media headlines, analyst reports and on social media, typically with a healthy dose of skepticism about how quickly such projects can realistically be built.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The numbers being announced are staggering. Nvidia estimated that as much as $4 trillion would be spent on A.I. infrastructure this decade. OpenAI said it had committed to spend $1.4 trillion to build data centers around the world. (It later lowered that target to a mere $600 billion.)<\/p>\n<p class=\"css-ac37hb evys1bk0\">Brad Gastwirth, global&#8230;<\/p>\n<p><a href=\"https:\/\/www.nytimes.com\/2026\/04\/26\/business\/artificial-intelligence-energy-data-centers.html\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Do You Measure A.I. Firms\u2019 Gargantuan Energy Plans? In \u2018Bragawatts.\u2019 https:\/\/www.nytimes.com\/2026\/04\/26\/business\/artificial-intelligence-energy-data-centers.html Publish Date: 2026-04-27&#8230;<\/p>\n","protected":false},"author":1,"featured_media":236428,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/static01.nyt.com\/images\/2026\/04\/26\/business\/26shoptalk-illo\/26shoptalk-illo-facebookJumbo.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-236427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236427"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=236427"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236427\/revisions"}],"predecessor-version":[{"id":236429,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236427\/revisions\/236429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/236428"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=236427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=236427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=236427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}