{"id":236052,"date":"2026-04-27T00:07:00","date_gmt":"2026-04-27T04:07:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/04\/27\/marketing-best-practices-for-senior-living-providers-in-the-age-of-ai\/"},"modified":"2026-04-27T00:20:11","modified_gmt":"2026-04-27T04:20:11","slug":"marketing-best-practices-for-senior-living-providers-in-the-age-of-ai","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/04\/27\/marketing-best-practices-for-senior-living-providers-in-the-age-of-ai\/","title":{"rendered":"Marketing best practices for senior living providers in the age of AI"},"content":{"rendered":"<p><a href=\"https:\/\/www.mcknightsseniorliving.com\/home\/columns\/editors-columns\/marketing-best-practices-for-senior-living-providers-in-the-age-of-ai\/\">Marketing best practices for senior living providers in the age of AI<\/a><\/p>\n<p><a href=\"https:\/\/www.mcknightsseniorliving.com\/home\/columns\/editors-columns\/marketing-best-practices-for-senior-living-providers-in-the-age-of-ai\/\">https:\/\/www.mcknightsseniorliving.com\/home\/columns\/editors-columns\/marketing-best-practices-for-senior-living-providers-in-the-age-of-ai\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-04-27 00:07:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.mcknightsseniorliving.com\">www.mcknightsseniorliving.com<\/a><\/p>\n<p>                                McKnight\u2019s Senior Living Editor Lois A. Bowers                            <\/p>\n<p>Marketing is vital for the majority of senior living providers that rely on residents\u2019 own funds to pay for care and services, and a new white paper offers plenty of best practices in this regard. It was the culmination of a nationwide study of 500 decision-makers conducted by Advance Healthcare Marketing.<\/p>\n<p>Consumers increasingly are conducting research and visiting senior living company or community websites before contacting providers directly for information or a tour \u2014 and artificial intelligence increasingly is a part of those efforts \u2014 so your digital marketing strategy is crucial. Here are some tips gleaned from the AHM research findings; you can read more about the paper and the wisdom it shares in an article by my colleague Kim Bonvissuto.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-optimize-for-ai-and-digital-search\">1. <strong>Optimize for AI and digital search<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li>Audit your website to ensure it \u201cspeaks\u201d to both humans and machines \u2014 as in the search tools that prospective residents and their families will use.<\/li>\n<li>Use clear, succinct language.<\/li>\n<li>Ensure that your brand presence online is not thin, inconsistent or \u201cburied in jargon,\u201d or AI will skip your website when evaluating trust signals.<\/li>\n<li>Provide visitors to your website with the ability to see rates upfront, read real resident stories and schedule appointments online.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-2-target-the-true-decision-makers\">2. <strong>Target the true decision-makers<\/strong><\/h2>\n<ul class=\"wp-block-list\">\n<li>You may or may not agree with this tip, but the white paper recommends that senior living providers focus marketing campaigns on adult children, because they make 75% of senior living and care decisions, according to Advance Healthcare Marketing. The report recommends designing&#8230;<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.mcknightsseniorliving.com\/home\/columns\/editors-columns\/marketing-best-practices-for-senior-living-providers-in-the-age-of-ai\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing best practices for senior living providers in the age of AI https:\/\/www.mcknightsseniorliving.com\/home\/columns\/editors-columns\/marketing-best-practices-for-senior-living-providers-in-the-age-of-ai\/ Publish Date:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":236053,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.mcknightsseniorliving.com\/wp-content\/uploads\/sites\/3\/2022\/01\/MCK_Bowers_illo_1440x810.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-236052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236052"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=236052"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236052\/revisions"}],"predecessor-version":[{"id":236054,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/236052\/revisions\/236054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/236053"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=236052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=236052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=236052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}