{"id":234801,"date":"2026-04-23T14:01:00","date_gmt":"2026-04-23T18:01:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/04\/23\/the-iphone-is-not-getting-disrupted-at-all-by-ai-says-perplexity-ceo\/"},"modified":"2026-04-23T14:10:13","modified_gmt":"2026-04-23T18:10:13","slug":"the-iphone-is-not-getting-disrupted-at-all-by-ai-says-perplexity-ceo","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/04\/23\/the-iphone-is-not-getting-disrupted-at-all-by-ai-says-perplexity-ceo\/","title":{"rendered":"The iPhone is \u2018not getting disrupted\u2019 at all by AI, says Perplexity CEO"},"content":{"rendered":"<p><a href=\"https:\/\/9to5mac.com\/2026\/04\/23\/the-iphone-is-not-getting-disrupted-at-all-by-ai-says-perplexity-ceo\/\">The iPhone is \u2018not getting disrupted\u2019 at all by AI, says Perplexity CEO<\/a><\/p>\n<p><a href=\"https:\/\/9to5mac.com\/2026\/04\/23\/the-iphone-is-not-getting-disrupted-at-all-by-ai-says-perplexity-ceo\/\">https:\/\/9to5mac.com\/2026\/04\/23\/the-iphone-is-not-getting-disrupted-at-all-by-ai-says-perplexity-ceo\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-04-23 14:01:00<\/a><\/p>\n<p>Source Domain: <a href=\"9to5mac.com\">9to5mac.com<\/a><\/p>\n<p>AI is shaking up plenty of industries around the world, but despite concern from some analysts, the iPhone appears stronger than ever despite Apple\u2019s AI struggles. And that\u2019s not a coincidence, according to Perplexity CEO Aravind Srinivas.<\/p>\n<p><span id=\"more-1049547\"\/><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-iphone-will-only-benefit-from-continual-ai-improvement-says-perplexity-ceo\">iPhone will only benefit from continual AI improvement, says Perplexity CEO<\/h2>\n<p><img decoding=\"async\" width=\"1750\" height=\"875\" src=\"https:\/\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2025\/12\/perplexity-ipad.jpg?quality=82&#038;strip=all\" alt=\"\" class=\"wp-image-1032842\" srcset=\"https:\/\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2025\/12\/perplexity-ipad.jpg 1750w, https:\/\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2025\/12\/perplexity-ipad.jpg?resize=155,78 155w, https:\/\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2025\/12\/perplexity-ipad.jpg?resize=655,328 655w, https:\/\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2025\/12\/perplexity-ipad.jpg?resize=768,384 768w, https:\/\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2025\/12\/perplexity-ipad.jpg?resize=1024,512 1024w, https:\/\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2025\/12\/perplexity-ipad.jpg?resize=1536,768 1536w, https:\/\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2025\/12\/perplexity-ipad.jpg?resize=350,175 350w, https:\/\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2025\/12\/perplexity-ipad.jpg?resize=140,70 140w, https:\/\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2025\/12\/perplexity-ipad.jpg?resize=1600,800 1600w, https:\/\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2025\/12\/perplexity-ipad.jpg?resize=290,145 290w, https:\/\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2025\/12\/perplexity-ipad.jpg?resize=600,300 600w, https:\/\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2025\/12\/perplexity-ipad.jpg?resize=150,75 150w\" sizes=\"(max-width: 1750px) 100vw, 1750px\"\/><\/p>\n<p>The iPhone is a world-changing consumer product that somehow keeps growing in success. Apple\u2019s last reported quarter, for example, was the company\u2019s biggest ever and also the best ever for iPhone.<\/p>\n<p>Yet as AI continues to bring disruption to various markets globally, some have wondered if the iPhone will ultimately be toppled by a new, AI-centric product or way of computing.<\/p>\n<p>Perplexity\u2019s CEO Aravind Srinivas certainly doesn\u2019t think so.<\/p>\n<p>Speaking on the latest episode of the This Week in AI podcast, Srinivas indicated that the iPhone only stands to benefit from continual AI improvement.<\/p>\n<p>Here\u2019s my opinion. I haven\u2019t said this before. The phone, the iPhone is actually not getting disrupted by AI at all. In fact, the more AI works better, the iPhone essentially becomes your digital passport. <\/p>\n<p>Perplexity\u2019s CEO touts Apple\u2019s ecosystem and silicon advantages as some of the reasons why the iPhone is positioned for continued success. It\u2019s also, in his view, why Apple can afford to move slow with its long-delayed Siri overhaul.<\/p>\n<p>My sense is that even though a lot of people have opinions on how bad Siri is or good Siri is, [Apple has] the ability to take time and do things they want to do, because they have advantages as a brand that people truly trust. The ecosystem lock-in is underrated. Auxiliary hardware devices, the chip advantage, all of this is really underrated right now.<\/p>\n<p>Srinivas also mentions how the iPhone is central to people\u2019s lives for many reasons that have nothing to do with AI. <\/p>\n<p>He says, \u201cIt has your wallet, it has all your cards, it has your passes, it has your health&#8230;<\/p>\n<p><a href=\"https:\/\/9to5mac.com\/2026\/04\/23\/the-iphone-is-not-getting-disrupted-at-all-by-ai-says-perplexity-ceo\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The iPhone is \u2018not getting disrupted\u2019 at all by AI, says Perplexity CEO https:\/\/9to5mac.com\/2026\/04\/23\/the-iphone-is-not-getting-disrupted-at-all-by-ai-says-perplexity-ceo\/ Publish&#8230;<\/p>\n","protected":false},"author":1,"featured_media":234802,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/i0.wp.com\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2025\/11\/apple-intelligence-iphone-17-pro-orange.jpg?resize=1200%2C628&quality=82&strip=all&ssl=1","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[],"class_list":["post-234801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234801"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=234801"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234801\/revisions"}],"predecessor-version":[{"id":234803,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234801\/revisions\/234803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/234802"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=234801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=234801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=234801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}