{"id":234109,"date":"2026-04-20T23:56:00","date_gmt":"2026-04-21T03:56:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/04\/20\/myob-bets-future-on-ai-transformation\/"},"modified":"2026-04-21T19:15:16","modified_gmt":"2026-04-21T23:15:16","slug":"myob-bets-future-on-ai-transformation","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/04\/20\/myob-bets-future-on-ai-transformation\/","title":{"rendered":"MYOB Bets Future on AI Transformation"},"content":{"rendered":"<p><a href=\"https:\/\/www.forbes.com.au\/brand-voice\/brandvoice\/myob-ai-transformation\/\">MYOB Bets Future on AI Transformation<\/a><\/p>\n<p><a href=\"https:\/\/www.forbes.com.au\/brand-voice\/brandvoice\/myob-ai-transformation\/\">https:\/\/www.forbes.com.au\/brand-voice\/brandvoice\/myob-ai-transformation\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-04-20 23:56:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.forbes.com.au\">www.forbes.com.au<\/a><\/p>\n<p>\n\t\t\t\t\t\t<span class=\"screen-reader-text\"><br \/>\n\t\t\t\t\t\t\tPublished on\t\t\t\t\t\t<\/span><\/p>\n<p>\t\t\t\t\t\t\tApril 21, 2026\n\t\t\t\t\t<\/p>\n<p class=\"is-style-lead\">MYOB revolutionised accounting for small to medium-sized businesses, but the emergence and rapid growth of AI has led the veteran start-up\u00a0to radically redesign its solutions to support businesses across Australia and New Zealand.\u00a0\u00a0\u00a0<\/p>\n<p class=\"has-foreground-weak-color has-text-color has-link-color wp-elements-0ac93745d142b5d26a0273e4aad69bd7\">BRANDVOICE \u2013 PARTNER CONTENT<\/p>\n<p>Paul Robson, addressing MYOB staff in Melbourne.\u00a0<\/p>\n<p>As one of Australia\u2019s first tech unicorns, MYOB\u2019s pedigree as a stalwart of the crowded small-to-medium enterprise (SME) market is unquestionable. But along with many other businesses across the technology spectrum, artificial intelligence (AI) has introduced an inescapable reality for the company: survival requires\u00a0a new approach.\u00a0<\/p>\n<p>\u201cThe AI era will be unforgiving,\u201d says the company\u2019s chief executive, Paul Robson, who predicts AI and robotics will be\u00a0the biggest business\u00a0game-changers\u00a0for generations. Early data backs up his point, showing how quickly SMEs have adopted the technology. By 2025, 68% of SMEs with between 20 and 199 employees were using AI in their business, according to the Department of Industry, Science and Resources\u2019 AI Adoption Tracker. Close to a quarter of those surveyed said they were using it to drive decision-making.\u00a0<\/p>\n<p>As MYOB enters its 35th year, the Melbourne-headquartered firm is meeting the challenge by embarking on one of its boldest journeys yet: using AI to handle the bulk of the work the company was founded to do. AI will sit at the centre of everything from payroll processing to compliance.\u00a0<\/p>\n<p>Robson describes it as a bold strategy, which will allow the company to refocus its creative energy on serving its business customers in new ways.\u00a0<\/p>\n<p>It\u2019s\u00a0one of the company\u2019s biggest bets yet, but its CEO is confident it will pay off.\u00a0<\/p>\n<p>\u201cThe future demands more than improvement. It requires reinvention,\u201d he says. \u201cWe\u00a0don\u2019t\u00a0see AI as an add-on to the way we&#8230;<\/p>\n<p><a href=\"https:\/\/www.forbes.com.au\/brand-voice\/brandvoice\/myob-ai-transformation\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MYOB Bets Future on AI Transformation https:\/\/www.forbes.com.au\/brand-voice\/brandvoice\/myob-ai-transformation\/ Publish Date: 2026-04-20 23:56:00 Source Domain: www.forbes.com.au Published&#8230;<\/p>\n","protected":false},"author":1,"featured_media":234110,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.forbes.com.au\/wp-content\/uploads\/2026\/04\/PP_297.jpg?w=1024","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-234109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234109"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=234109"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234109\/revisions"}],"predecessor-version":[{"id":234111,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/234109\/revisions\/234111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/234110"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=234109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=234109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=234109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}