{"id":233455,"date":"2026-04-20T14:01:00","date_gmt":"2026-04-20T18:01:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/04\/20\/consumer-privacy-embraced-by-the-heart-of-dixie\/"},"modified":"2026-04-20T14:45:13","modified_gmt":"2026-04-20T18:45:13","slug":"consumer-privacy-embraced-by-the-heart-of-dixie","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/04\/20\/consumer-privacy-embraced-by-the-heart-of-dixie\/","title":{"rendered":"Consumer Privacy Embraced by The \u201cHeart of Dixie\u201d"},"content":{"rendered":"

Consumer Privacy Embraced by The \u201cHeart of Dixie\u201d<\/a><\/p>\n

https:\/\/natlawreview.com\/article\/heart-dixie-embraces-consumer-privacy<\/a><\/p>\n

Publish Date: 2026-04-20 14:01:00<\/a><\/p>\n

Source Domain: natlawreview.com<\/a><\/p>\n

On April 16, 2026, Governor Kay Ivey signed into law the\u00a0Alabama Personal Data Protection Act\u00a0(\u201cAPDPA\u201d) after a unanimous vote in favor from both chambers of the Alabama legislature. The APDPA is the 22nd\u00a0state consumer privacy law overall (counting Florida) and the second one enacted in 2026, following enactment of Oklahoma\u2019s privacy law in March.<\/p>\n

1.\u00a0HOW DOES THE APDPA COMPARE?<\/strong><\/h4>\n

Overall, the APDPA does not set any new compliance \u201chigh water mark.\u201d Some notable differences are, however, discussed in the summary of the law below.<\/p>\n

2.\u00a0WHO IS A CONSUMER AND WHAT DATA IS PROTECTED?<\/strong><\/h4>\n

The APDPA defines the term \u201cconsumer\u201d like the other non-California CPLs: a state resident acting in his or her individual capacity and not in a commercial or employment context. (\u00a72(6))<\/p>\n

Also like the other CPLs, personal data is \u201c[a]ny information that is linked or reasonably linkable to an identified or identifiable individual[\u2026.]\u201d (\u00a72(13))<\/p>\n

Personal data\u00a0includes\u00a0<\/strong>pseudonymous data, which is defined as \u201cpersonal data that cannot be attributed to a specific individual without the use of additional information, provided the additional information is kept separately and is subject to appropriate technical and organizational measures to ensure that the personal data is not attributable to an identified or identifiable individual.\u201d (\u00a72(18))<\/p>\n

As noted in FAQ 4 below, deidentified data and publicly available information are not personal data.<\/p>\n

3.\u00a0WHAT ORGANIZATIONS ARE IN SCOPE?<\/strong><\/h4>\n

The APDPA applies to a controller or processor that conducts business in Alabama or produces a product or service targeted to the Alabama residents and either:<\/p>\n