{"id":233368,"date":"2026-04-20T11:12:00","date_gmt":"2026-04-20T15:12:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/04\/20\/adobe-launches-ai-agents-to-automate-marketing-workflows\/"},"modified":"2026-04-20T11:15:09","modified_gmt":"2026-04-20T15:15:09","slug":"adobe-launches-ai-agents-to-automate-marketing-workflows","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/04\/20\/adobe-launches-ai-agents-to-automate-marketing-workflows\/","title":{"rendered":"Adobe Launches AI Agents to Automate Marketing Workflows"},"content":{"rendered":"<p><a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/adobe-launches-ai-agents-to-automate-marketing-workflows\/\">Adobe Launches AI Agents to Automate Marketing Workflows<\/a><\/p>\n<p><a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/adobe-launches-ai-agents-to-automate-marketing-workflows\/\">https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/adobe-launches-ai-agents-to-automate-marketing-workflows\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-04-20 11:12:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.pymnts.com\">www.pymnts.com<\/a><\/p>\n<p style=\"font-weight: 400;\">Adobe is enhancing its range of marketing solutions with an agentic artificial intelligence (AI) system, an AI-powered coworker and expanded collaborations with AI platforms.<\/p>\n<p style=\"font-weight: 400;\">The company announced these new offerings Monday (April 20), on the first day of its Adobe Summit.<\/p>\n<p style=\"font-weight: 400;\">The new agentic AI system, Adobe CX Enterprise, brings together AI agents, agent skills and Model Context Protocol (MCP) endpoints to help businesses manage their customer lifecycle, including acquisition, engagement, conversion and loyalty, according to a Monday press release.<\/p>\n<p style=\"font-weight: 400;\">\u201cAdobe CX Enterprise enables businesses to scale agentic AI with a fully customizable solution that is tailored to the needs of their organization, moving teams beyond AI experiments to tangible business outcomes,\u201d Anil Chakravarthy, president, customer experience orchestration business at Adobe, said in the release.<\/p>\n<p style=\"font-weight: 400;\">The new CX Enterprise Coworker, introduced in another Monday press release, activates insights across Adobe enterprise applications, embeds agentic AI into the engagement lifecycle and provides marketing teams with the power of agentic AI.<\/p>\n<p style=\"font-weight: 400;\">\u201cAdobe CX Enterprise Coworker will be the next step for businesses that are retooling marketing workflows to help teams take advantage of agentic AI technology,\u201d Anjul Bhambhri, senior vice president of engineering, customer experience orchestration at Adobe, said in the release.<\/p>\n<p style=\"text-align:center\">Advertisement: Scroll to Continue<\/p>\n<p style=\"font-weight: 400;\">In a third move announced Monday, Adobe expanded its collaborations with AI platforms to enable businesses to scale agent-powered workflows across any surface, according to another press release. With these collaborations, Adobe\u2019s AI agents, skills and developer tools will be available within offerings from Amazon Web Services (AWS), Anthropic, Google Cloud, Microsoft and OpenAI.<\/p>\n<p style=\"font-weight: 400;\">\u201cMarketers should have to choose between their organization\u2019s AI tools and the marketing capabilities required to drive impactful outcomes, a gap we are bridging by&#8230;<\/p>\n<p><a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/adobe-launches-ai-agents-to-automate-marketing-workflows\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe Launches AI Agents to Automate Marketing Workflows https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/adobe-launches-ai-agents-to-automate-marketing-workflows\/ Publish Date: 2026-04-20 11:12:00 Source Domain:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":233369,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2024\/03\/Adobe-AI.png","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-233368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/233368"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=233368"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/233368\/revisions"}],"predecessor-version":[{"id":233370,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/233368\/revisions\/233370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/233369"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=233368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=233368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=233368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}