{"id":232349,"date":"2026-04-07T23:00:00","date_gmt":"2026-04-08T03:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/04\/07\/evolving-the-cybersecurity-value-proposition\/"},"modified":"2026-04-08T00:11:07","modified_gmt":"2026-04-08T04:11:07","slug":"evolving-the-cybersecurity-value-proposition","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/04\/07\/evolving-the-cybersecurity-value-proposition\/","title":{"rendered":"Evolving the cybersecurity value proposition"},"content":{"rendered":"

Evolving the cybersecurity value proposition<\/a><\/p>\n

https:\/\/securitybrief.com.au\/story\/trendai-evolving-the-cybersecurity-value-proposition<\/a><\/p>\n

Publish Date: 2026-04-07 23:00:00<\/a><\/p>\n

Source Domain: securitybrief.com.au<\/a><\/p>\n

Kicking off an interview with Perth-based Andrew Philp, ANZ Field CISO of the newly-renamed TrendAI, with a comment that no presentation today is complete without mention of these by-now ubiquitous vowels might seem a little gauche. However, he takes it in good humour. “Actually, that’s a good point,” he grins, “There is more than a bit of ‘AI-washing’ going around. That said, we know that in boardrooms everywhere, AI is a priority. Rightly, or wrongly.”<\/p>\n

Rightly or wrongly, because as Philp goes on to add (and as discussed in several recent interviews) the charge towards AI adoption isn’t always backed by rigorous governance and quality business cases. Interestingly enough, this reality is somewhat behind the TrendAI moniker.<\/p>\n

“It’s not a complete retirement of the Trend Micro name, but instead a rebrand of our enterprise business,” Philp explains, noting that the company has been researching AI for the better part of two decades. “Essentially, we’ve been ‘doing’ AI for some time. So, no, it isn’t AI washing, but a better reflection of the services we offer.”<\/p>\n

What those services are is in its own right noteworthy. Again under no illusions, the straight-talking Philp says continually harping on about threats and leveraging fear as the primary sales\/engagement tool does get a little tiresome. Even for security vendors. “We do want to get away from the doom loop.”<\/p>\n

And, “There is more to it,” he notes, and that ‘more’ is in fact risk mitigation. “Now, of course, you’re never going to remove 100% of the risk, because that’s not how the world works. But you do want to be clear on what those risks are, where they are, and how best they should be mitigated. And cybersecurity solution providers have always done that.”<\/p>\n

TrendAI does what a number of vendors are pushing for: consolidation under a single platform, while leveraging the advantages offered by AI. These are sensible moves. Security is better when there are fewer gaps, and fewer systems and vendors to…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Evolving the cybersecurity value proposition https:\/\/securitybrief.com.au\/story\/trendai-evolving-the-cybersecurity-value-proposition Publish Date: 2026-04-07 23:00:00 Source Domain: securitybrief.com.au Kicking off…<\/p>\n","protected":false},"author":1,"featured_media":232350,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/securitybrief.com.au\/uploads\/story\/2026\/04\/08\/compatible_Andrew_Philp.jpg","fifu_image_alt":"","footnotes":""},"categories":[15],"tags":[20,57],"class_list":["post-232349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","tag-artificial-intelligence","tag-security"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/232349"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=232349"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/232349\/revisions"}],"predecessor-version":[{"id":232351,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/232349\/revisions\/232351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/232350"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=232349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=232349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=232349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}