{"id":231970,"date":"2026-04-07T00:04:00","date_gmt":"2026-04-07T04:04:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/04\/07\/agentic-ai-powers-perfect-corp-vision-for-the-future-of-beauty\/"},"modified":"2026-04-07T00:10:25","modified_gmt":"2026-04-07T04:10:25","slug":"agentic-ai-powers-perfect-corp-vision-for-the-future-of-beauty","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/04\/07\/agentic-ai-powers-perfect-corp-vision-for-the-future-of-beauty\/","title":{"rendered":"Agentic AI Powers Perfect Corp Vision for the Future of Beauty"},"content":{"rendered":"

Agentic AI Powers Perfect Corp Vision for the Future of Beauty<\/a><\/p>\n

https:\/\/wwd.com\/beauty-industry-news\/beauty-features\/agentic-ai-perfect-corp-beauty-innovation-future-1238872665\/<\/a><\/p>\n

Publish Date: 2026-04-07 00:04:00<\/a><\/p>\n

Source Domain: wwd.com<\/a><\/p>\n

\n\tThe future of beauty will be in agentic artificial intelligence, with a personalized AI created by brands in-house, according to Wayne Liu, president and chief growth officer of Perfect Corp.<\/p>\n

\n\tSpeaking at WWD Beauty Inc\u2019s LA Beauty conference, Liu said the company \u201clives and breathes AI\u201d from big household name brands to small brands to help them digitally transform. While most companies are focused on generative AI for the second wave, Liu said agentic AI is the next frontier for beauty.<\/p>\n

\n\t\u201cAgentic AI is important for the beauty industry because you need to sense the world,\u201d he explained. \u201cYou need to be able to learn your customer and you\u2019re able to act.\u201d<\/p>\n

\n\tToday, a brand has access to its customer and preference data, product ingredients and technology. All of this has to be uploaded into platforms such as ChatGPT to make it smarter, but this results in a loss of AI sovereignty.<\/p>\n

\n\t\u201cIf we cannot offer to run this big data center anymore, power, water and land, that\u2019s why a smaller model on your premises, running on a PC ideally, is the trend looking ahead,\u201d said Liu. \u201cYour AI needs to have intelligence and act for your customer. In beauty, you need the vertical data which trains specifically for the brand, with your social media feed, all your posts and your customer survey data to train your own beauty agent.\u201d<\/p>\n

\n\tHe also said that when creating a brand\u2019s beauty AI agent, it needs a persona to function as a beauty adviser or expert to answer customer questions.<\/p>\n

\n\t\u201cThe industry is sitting on the edge of agentic AI. There are lots of things coming but also lots of uncertainty but lots of opportunity. What will define a winning brand in the next 10 years? It\u2019s really about how you strategize intelligence \u2014 not just artificial intelligence, but artificial intelligence and the human intelligence combined,\u201d concluded Liu.<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Agentic AI Powers Perfect Corp Vision for the Future of Beauty https:\/\/wwd.com\/beauty-industry-news\/beauty-features\/agentic-ai-perfect-corp-beauty-innovation-future-1238872665\/ Publish Date: 2026-04-07…<\/p>\n","protected":false},"author":1,"featured_media":231971,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/wwd.com\/wp-content\/uploads\/2026\/04\/WWD-BeautyForum-@shotsbyalliej-20260326-0801.jpg?w=1000&h=563&crop=1","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[19],"class_list":["post-231970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-generative-ai"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/231970"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=231970"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/231970\/revisions"}],"predecessor-version":[{"id":231972,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/231970\/revisions\/231972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/231971"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=231970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=231970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=231970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}