{"id":229789,"date":"2026-03-31T18:52:00","date_gmt":"2026-03-31T22:52:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/03\/31\/can-consumers-support-ai-just-3-of-households-are-paying-subscribers\/"},"modified":"2026-03-31T19:00:13","modified_gmt":"2026-03-31T23:00:13","slug":"can-consumers-support-ai-just-3-of-households-are-paying-subscribers","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/03\/31\/can-consumers-support-ai-just-3-of-households-are-paying-subscribers\/","title":{"rendered":"Can consumers support AI? Just 3% of households are paying subscribers"},"content":{"rendered":"

Can consumers support AI? Just 3% of households are paying subscribers<\/a><\/p>\n

https:\/\/news4sanantonio.com\/news\/nation-world\/can-consumers-support-ai-just-3-of-households-are-paying-subscribers-bank-of-america-institute-analysis-artificial-intelligence<\/a><\/p>\n

Publish Date: 2026-03-31 18:52:00<\/a><\/p>\n

Source Domain: news4sanantonio.com<\/a><\/p>\n

(TNND) \u2014 <\/span>A new Bank of America Institute analysis found that just around 3% of households currently pay for artificial intelligence services.<\/p>\n

\u201cConsumer AI use is gaining traction, but it’s still far from mainstream,\u201d Bank of America Institute economist Taylor Bowley said Tuesday.<\/p>\n

The analysis, based on Bank of America accounts representing nearly 70 million consumers, showed that higher-income households and younger generations make up the largest share of paying AI subscribers so far.<\/p>\n

But Bowley said there are signs that adoption is growing and that consumers are moving up the price ladder of AI services. The share paying $21 to $40 a month for AI subscriptions has jumped 50% year to date versus 2024, Bowley said.<\/p>\n

And the number of households making AI payments is up 38% versus the 2024 average.<\/p>\n

\u201cI think in some ways it looks a lot like maybe the early days of music or video streaming platforms, where you have this small base, but we’re seeing fast growth and increasing willingness to pay,\u201d she said.<\/p>\n

Brookings Metro senior fellow Mark Muro, an expert in the digital economy, said AI has seen a rapid rollout in the last few years, but consumer use hasn\u2019t kept pace.<\/p>\n

Many people see AI tools, such as paid versions of ChatGPT, as souped-up search engines, Muro said.<\/p>\n

Companies like Anthropic are leaning into an enterprise model as opposed to a consumer model, and OpenAI appears to be pivoting in that direction, Muro said.<\/p>\n

OpenAI recently announced it is discontinuing Sora, its app that allows consumers to generate AI videos with text prompts.<\/p>\n

Muro said AI companies face huge capital pressures, and they\u2019ll need to figure out the best mix of consumer and enterprise use to make money.<\/p>\n

\u201cThe labs have got to find ways to monetize pretty quickly, given the capital investment,\u201d Muro said.<\/p>\n

Bowley said her Bank of America colleagues see the potential for a $75 billion annual consumer AI market, as demand rises for tools that can help people save time.<\/p>\n

But Anton Dahbura,…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Can consumers support AI? Just 3% of households are paying subscribers https:\/\/news4sanantonio.com\/news\/nation-world\/can-consumers-support-ai-just-3-of-households-are-paying-subscribers-bank-of-america-institute-analysis-artificial-intelligence Publish Date: 2026-03-31…<\/p>\n","protected":false},"author":1,"featured_media":229790,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/news4sanantonio.com\/resources\/media\/211a050c-72fd-4d44-9b72-e245cefdf9d3-jumbo16x9_GettyImages1462188153.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[109],"class_list":["post-229789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-sora"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/229789"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=229789"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/229789\/revisions"}],"predecessor-version":[{"id":229791,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/229789\/revisions\/229791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/229790"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=229789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=229789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=229789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}