{"id":229753,"date":"2026-03-31T15:25:00","date_gmt":"2026-03-31T19:25:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/03\/31\/ai-is-deciding-what-your-customers-see-most-brands-havent-caught-up\/"},"modified":"2026-03-31T17:15:15","modified_gmt":"2026-03-31T21:15:15","slug":"ai-is-deciding-what-your-customers-see-most-brands-havent-caught-up","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/03\/31\/ai-is-deciding-what-your-customers-see-most-brands-havent-caught-up\/","title":{"rendered":"AI Is Deciding What Your Customers See. Most Brands Haven\u2019t Caught Up"},"content":{"rendered":"

AI Is Deciding What Your Customers See. Most Brands Haven\u2019t Caught Up<\/a><\/p>\n

https:\/\/www.forbes.com\/sites\/angelachan\/2026\/03\/31\/ai-is-deciding-what-your-customers-seemost-brands-havent-caught-up\/<\/a><\/p>\n

Publish Date: 2026-03-31 15:25:00<\/a><\/p>\n

Source Domain: www.forbes.com<\/a><\/p>\n

AI technology power search engine button optimization. Digital data command prompt for article automatic generator illustration concept.<\/span><\/p>\n

getty<\/p>\n

The retail landscape is entering a period of structural change. According to recent research from Deloitte Insights, we are moving toward a world of “Agentic Commerce,” where intelligent AI agents research, compare, and purchase products on behalf of consumers. With analysts projecting that AI agents will account for 25% of global e-commerce sales by 2030, the traditional model of capturing consumer attention is breaking down. This isn\u2019t just a new tool; it is a fundamental shift in how demand is created and fulfilled.<\/h2>\n

For years, we thought we had search figured out.<\/p>\n

SEO became a playbook: keywords, backlinks, paid bidding. Entire performance marketing engines and hundreds of billions in revenue for platforms like Google and Meta were built on that foundation.<\/p>\n

Now, the language has shifted: search engine optimization (SEO), answer engine optimization (AEO), generative engine optimization (GEO), and artificial intelligence SEO (AI SEO).<\/strong><\/p>\n

Most brands are left asking the same question: What actually matters now?<\/p>\n

I\u2019ll admit, even I had a moment of pause. When I first heard \u201cAEO,\u201d my immediate thought was American Eagle Outfitters. It wasn\u2019t. So, I did what I always do when a shift feels seismic: I went straight to the source.<\/p>\n

I called Neha Singh<\/strong>, the Founder & CEO of Stellar AEO Labs, and a former Google engineer, who is uniquely qualified to translate this new reality into plain terms. Her insights reframed the entire conversation.<\/p>\n

From Agentic Vision to Current Reality<\/h3>\n

While the industry buzzes about the future, Singh points to a critical distinction between what is coming and what is already here:<\/p>\n

\u201cThe biggest theme of Shoptalk 2026, the retail industry\u2019s premier innovation event, is Agentic Commerce. But much of that vision depends on in-chat checkout and platform-level integrations that are still evolving. What is…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

AI Is Deciding What Your Customers See. Most Brands Haven\u2019t Caught Up https:\/\/www.forbes.com\/sites\/angelachan\/2026\/03\/31\/ai-is-deciding-what-your-customers-seemost-brands-havent-caught-up\/ Publish Date:…<\/p>\n","protected":false},"author":1,"featured_media":229754,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/69cc15644cf1c60c37fec22d\/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-229753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/229753"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=229753"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/229753\/revisions"}],"predecessor-version":[{"id":229755,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/229753\/revisions\/229755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/229754"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=229753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=229753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=229753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}