{"id":228458,"date":"2026-03-28T05:00:00","date_gmt":"2026-03-28T09:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/03\/28\/apples-ceo-wants-us-to-spend-less-time-on-our-iphones-somebody-call-the-irony-police\/"},"modified":"2026-03-28T05:55:09","modified_gmt":"2026-03-28T09:55:09","slug":"apples-ceo-wants-us-to-spend-less-time-on-our-iphones-somebody-call-the-irony-police","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/03\/28\/apples-ceo-wants-us-to-spend-less-time-on-our-iphones-somebody-call-the-irony-police\/","title":{"rendered":"Apple’s CEO wants us to spend less time on our iPhones. Somebody call the irony police"},"content":{"rendered":"

Apple’s CEO wants us to spend less time on our iPhones. Somebody call the irony police<\/a><\/p>\n

https:\/\/www.creativebloq.com\/design\/product-design\/apple-ceo-tim-cook-wants-us-to-spend-less-time-on-our-iphones-somebody-call-the-irony-police<\/a><\/p>\n

Publish Date: 2026-03-28 05:00:00<\/a><\/p>\n

Source Domain: www.creativebloq.com<\/a><\/p>\n

Have you heard the one about the iPhone boss telling people to spend less time on their iPhone? No, it isn’t a joke. This week, in an interview on Good Morning America, Apple CEO explicitly said he doesn\u2019t want people overusing iPhones.<\/p>\n

\u201cI don\u2019t want people looking at the smartphone more than they\u2019re looking in someone\u2019s eyes; as if they\u2019re scrolling endlessly,\u201d Cook said. \u201cThis is not how you want to spend your day. Go out and spend it in nature.\u201d<\/p>\n

\n

Are these the ‘eyes’ Cook wants us to look at? <\/span>(Image credit: Apple)<\/span><\/p>\n

Putting aside the irony of being told to look into people’s eyes by the CEO of the company behind a VR headset that literally gives people fake digital eyes, there’s something undeniably cynical about the whole thing.<\/p>\n

Article continues below <\/span>
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This is, after all, the man at the helm of the company that releases a new iPhone every year with the kind of fanfare usually reserved for royal weddings. And once you’re in the Apple ecosystem, you are gently, persistently, nudged to upgrade, optimise, sync, share, track, and stay engaged. And now we’re being told to touch grass?<\/p>\n

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\"Several\n<\/p>\n

iPhones, and their screens, have got bigger and more addictive over the last twenty years <\/span>(Image credit: Apple\/Future)<\/span><\/p>\n

Naturally, the response online has ranged from incredulity to full-blown satire. “Drug dealer thinks people should take less drugs,” one X user comments. “When the studies inevitably prove their products can be harmful to us, there needs to be a trail of them saying the right thing. Cigarettes, plastic, fast food, etc,” another adds. And plenty have drawn attention to those Vision Pro eyes.<\/p>\n

Drug dealer thinks people should take less drugs. https:\/\/t.co\/T0JlOwaQUgMarch 22, 2026<\/p>\n

Of course, on the face of it, Cook has a point. His message isn\u2019t wrong. In fact, it\u2019s refreshingly human for Apple (hey, the company does seem to be discovering its personality again). Screen fatigue is real,…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple’s CEO wants us to spend less time on our iPhones. Somebody call the irony…<\/p>\n","protected":false},"author":1,"featured_media":228459,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/cdn.mos.cms.futurecdn.net\/LkVC3G8z3hSNiHjzuRAGv7-1920-80.jpg","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[],"class_list":["post-228458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/228458"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=228458"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/228458\/revisions"}],"predecessor-version":[{"id":228460,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/228458\/revisions\/228460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/228459"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=228458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=228458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=228458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}