{"id":225629,"date":"2026-03-20T07:00:00","date_gmt":"2026-03-20T11:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/03\/20\/built-by-brothers-this-startup-just-raised-375m-as-ai-driven-scams-turn-privacy-into-enterprise-priority-tfn\/"},"modified":"2026-03-20T07:45:15","modified_gmt":"2026-03-20T11:45:15","slug":"built-by-brothers-this-startup-just-raised-375m-as-ai-driven-scams-turn-privacy-into-enterprise-priority-tfn","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/03\/20\/built-by-brothers-this-startup-just-raised-375m-as-ai-driven-scams-turn-privacy-into-enterprise-priority-tfn\/","title":{"rendered":"Built by brothers, this startup just raised $375M as AI-driven scams turn privacy into enterprise priority \u2014 TFN"},"content":{"rendered":"

Built by brothers, this startup just raised $375M as AI-driven scams turn privacy into enterprise priority \u2014 TFN<\/a><\/p>\n

https:\/\/techfundingnews.com\/cloaked-built-by-brothers-this-startup-just-raised-375m-as-ai-driven-scams-turn-privacy-into-enterprise-priority\/<\/a><\/p>\n

Publish Date: 2026-03-20 07:00:00<\/a><\/p>\n

Source Domain: techfundingnews.com<\/a><\/p>\n

As online threats grow more sophisticated, consumers are often left piecing together multiple tools to protect themselves. One app for passwords, another for a VPN, another for identity alerts. Cloaked wants to change that model.\u00a0<\/p>\n

The privacy and security startup based in Massachusetts has announced $375 million in Series B funding and growth financing as it looks to expand its consumer offering and push into the enterprise market. The new capital marks a major step for a company betting that digital protection works better when it is unified rather than fragmented.<\/p>\n

The latest round was led by General Catalyst and Liberty City Ventures, with participation from Lux Capital, Human Capital, Marquee Ventures, Fifth Growth Fund, NFL Players Association, LG Technology Ventures, Assurant Ventures, and DuckDuckGo. <\/p>\n

General Catalyst also provided growth financing through its Customer Value Fund, a structure designed to support customer acquisition without diluting equity. Cloaked did not disclose its valuation or how the funding was split between equity and growth capital. Before this, the company had raised more than $29 million.\u00a0<\/p>\n

How the idea was born<\/strong><\/h3>\n

Cloaked was founded in 2020 by brothers Arjun and Abhijay Bhatnagar. The idea came from a deeply personal experience. That year, Arjun built his own AI system to better understand his life through data. It combined information from his smartwatch, healthcare records, finances, emails, and messages into what he described as a personal \u201cdatabox.\u201d The system could spot patterns in his behaviour, telling him when to exercise more, spend less, or cut back on drinking.<\/p>\n

But the experiment also revealed something more troubling. Without his knowledge, the app had a conversation with his then-girlfriend. That became a turning point. It showed how much control technology could have over private information, and how easily that control could slip away from the user.<\/p>\n

That experience shaped Cloaked\u2019s…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Built by brothers, this startup just raised $375M as AI-driven scams turn privacy into enterprise…<\/p>\n","protected":false},"author":1,"featured_media":225630,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techfundingnews.com\/wp-content\/uploads\/2026\/03\/Cloaked-founders.jpg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-225629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/225629"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=225629"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/225629\/revisions"}],"predecessor-version":[{"id":225631,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/225629\/revisions\/225631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/225630"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=225629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=225629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=225629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}