{"id":224644,"date":"2026-03-17T11:06:00","date_gmt":"2026-03-17T15:06:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/03\/17\/generative-ai-in-business-schools-friend-or-foe\/"},"modified":"2026-03-17T12:40:11","modified_gmt":"2026-03-17T16:40:11","slug":"generative-ai-in-business-schools-friend-or-foe","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/03\/17\/generative-ai-in-business-schools-friend-or-foe\/","title":{"rendered":"Generative AI in business schools: friend or foe?"},"content":{"rendered":"<p><a href=\"https:\/\/theconversation.com\/generative-ai-in-business-schools-friend-or-foe-278249\">Generative AI in business schools: friend or foe?<\/a><\/p>\n<p><a href=\"https:\/\/theconversation.com\/generative-ai-in-business-schools-friend-or-foe-278249\">https:\/\/theconversation.com\/generative-ai-in-business-schools-friend-or-foe-278249<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-03-17 11:06:00<\/a><\/p>\n<p>Source Domain: <a href=\"theconversation.com\">theconversation.com<\/a><\/p>\n<p>Since tools like ChatGPT burst into higher education, debate has focused on two extremes: either students are all committing underhanded academic fraud and plagiarism or Artificial Intelligence will magically revolutionise learning.<\/p>\n<p>The latest research project I co-authored with Anna Holland, and carried out among recent Management graduates in the United Kingdom, suggests something more complicated and surprisingly more human.<\/p>\n<p>Generative AI tools such as ChatGPT are increasingly used in business and management education for tasks like analysing cases, brainstorming ideas, and drafting reports, improving efficiency and personalised learning but also raising concerns about academic integrity and assessment design. AI literacy and ethical use of algorithmic tools are becoming essential managerial skills.<\/p>\n<p>In a qualitative study focusing specifically on business students, we explored how they actually used ChatGPT in their final year and how they felt about it. To capture these experiences, we conducted 15 in-depth semi-structured interviews and thematically analysed them, focusing on how students used ChatGPT in their studies and how they perceived its impact on their academic work and their peers\u2019 behaviour.<\/p>\n<h2>How much of a \u2018no brainer\u2019 is ChatGPT for research and assignments?<\/h2>\n<p>The students we interviewed described three overlapping concerns, which together help explain both their enthusiasm and their unease:<\/p>\n<ul>\n<li>Immediacy: the practicality of a 24\/7 study buddy<\/li>\n<\/ul>\n<p>Students were open about the fact that ChatGPT had become part of their ordinary study toolkit, along with search engines and lecture recordings, but faster and more conversational in comparison. They used widely adopted large language model-driven technology to summarise articles, generate examples, explain complex theories in simpler language and help plan assignments. Several described it as a way to \u201cget unstuck\u201d when staring at a blank page.<\/p>\n<p>What mattered most was not just usefulness&#8230;<\/p>\n<p><a href=\"https:\/\/theconversation.com\/generative-ai-in-business-schools-friend-or-foe-278249\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generative AI in business schools: friend or foe? https:\/\/theconversation.com\/generative-ai-in-business-schools-friend-or-foe-278249 Publish Date: 2026-03-17 11:06:00 Source Domain:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":224645,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.theconversation.com\/files\/723785\/original\/file-20260313-73-x1yvb5.jpg?ixlib=rb-4.1.0&rect=0%2C0%2C5638%2C2819&q=45&auto=format&w=1356&h=668&fit=crop","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20,19,18],"class_list":["post-224644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence","tag-generative-ai","tag-large-language-model"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/224644"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=224644"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/224644\/revisions"}],"predecessor-version":[{"id":224646,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/224644\/revisions\/224646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/224645"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=224644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=224644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=224644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}