{"id":224054,"date":"2026-03-16T00:20:00","date_gmt":"2026-03-16T04:20:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/03\/16\/bangkok-post-youtube-to-introduce-30-second-non-skippable-ads-on-smart-tvs\/"},"modified":"2026-03-16T01:25:10","modified_gmt":"2026-03-16T05:25:10","slug":"bangkok-post-youtube-to-introduce-30-second-non-skippable-ads-on-smart-tvs","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/03\/16\/bangkok-post-youtube-to-introduce-30-second-non-skippable-ads-on-smart-tvs\/","title":{"rendered":"Bangkok Post &#8211; YouTube to introduce 30-second non-skippable ads on smart TVs"},"content":{"rendered":"<p><a href=\"https:\/\/www.bangkokpost.com\/life\/tech\/3217749\/youtube-to-introduce-30second-nonskippable-ads-on-smart-tvs\">Bangkok Post &#8211; YouTube to introduce 30-second non-skippable ads on smart TVs<\/a><\/p>\n<p><a href=\"https:\/\/www.bangkokpost.com\/life\/tech\/3217749\/youtube-to-introduce-30second-nonskippable-ads-on-smart-tvs\">https:\/\/www.bangkokpost.com\/life\/tech\/3217749\/youtube-to-introduce-30second-nonskippable-ads-on-smart-tvs<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-03-16 00:20:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.bangkokpost.com\">www.bangkokpost.com<\/a><\/p>\n<p>Google has announced plans to introduce 30-second non-skippable advertisements on YouTube for smart TVs, a move aimed at helping brands reach audiences watching the platform on internet-connected televisions.<\/p>\n<p>According to a post on Google\u2019s official blog, the company is preparing to roll out a format known as VRC Non-Skip, designed to expand advertising opportunities for marketers targeting viewers who increasingly watch YouTube through smart TV devices.<\/p>\n<p>Google said its artificial intelligence systems will help organise advertisements into three formats: six-second bumper ads, standard 15-second ads and 30-second non-skippable advertisements created specifically for internet-connected televisions. The company said the structure is intended to ensure viewers can better understand the advertising messages presented during videos.<\/p>\n<p>The change comes as viewing on television screens continues to grow rapidly, making smart TVs one of the most valuable platforms for advertisers seeking longer engagement from audiences.<\/p>\n<p>Several media outlets warned the policy could effectively push free users toward paid subscriptions, as longer ads that cannot be skipped may make the viewing experience less convenient.<\/p>\n<p>As a result, analysts believe some viewers may consider upgrading to YouTube Premium or YouTube Premium Lite to avoid the increasing volume and length of advertisements.<\/p>\n<p>It remains to be seen whether the introduction of 30-second non-skippable ads on smart TVs will lead to a noticeable rise in subscriptions to YouTube\u2019s paid services.<\/p>\n<p><strong>Source: Blog Google<\/strong><\/p>\n<p><a href=\"https:\/\/www.bangkokpost.com\/life\/tech\/3217749\/youtube-to-introduce-30second-nonskippable-ads-on-smart-tvs\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bangkok Post &#8211; YouTube to introduce 30-second non-skippable ads on smart TVs https:\/\/www.bangkokpost.com\/life\/tech\/3217749\/youtube-to-introduce-30second-nonskippable-ads-on-smart-tvs Publish Date:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":224055,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/static.bangkokpost.com\/media\/content\/20260316\/c2_3217749.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-224054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/224054"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=224054"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/224054\/revisions"}],"predecessor-version":[{"id":224056,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/224054\/revisions\/224056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/224055"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=224054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=224054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=224054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}