{"id":223541,"date":"2026-03-14T09:46:00","date_gmt":"2026-03-14T13:46:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/03\/14\/frances-tiafoe-debuted-new-lululemon-technology-at-indian-wells\/"},"modified":"2026-03-14T10:50:10","modified_gmt":"2026-03-14T14:50:10","slug":"frances-tiafoe-debuted-new-lululemon-technology-at-indian-wells","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/03\/14\/frances-tiafoe-debuted-new-lululemon-technology-at-indian-wells\/","title":{"rendered":"Frances Tiafoe Debuted New Lululemon Technology at Indian Wells"},"content":{"rendered":"

Frances Tiafoe Debuted New Lululemon Technology at Indian Wells<\/a><\/p>\n

https:\/\/www.si.com\/onsi\/serve\/style\/frances-tiafoe-debuted-new-lululemon-technology-at-indian-wells<\/a><\/p>\n

Publish Date: 2026-03-14 09:46:00<\/a><\/p>\n

Source Domain: www.si.com<\/a><\/p>\n

American men’s tennis star Frances Tiafoe’s impressive 2026 ATP season continued with a strong showing at the BNP Paribas Open at Indian Wells. Tiafoe advanced to the Round of 16 and looked good in the process.<\/p>\n

Tiafoe showcased\u00a0lululemon’s first-ever sweat-concealing technology,\u00a0ShowZero, on court during his three matches at Indian Wells. On court, Tiafoe wore his custom lululemon kit in a Burgundy Bay colorway with a vertical stripe design and engineered with ShowZero. <\/p>\n

Frances Tiafoe wears lululemon at Indian Wells. | lululemon<\/p>\n

This innovative yarn technology keeps sweat virtually invisible while remaining breathable, quick-drying, and ultra-lightweight. ShowZero is designed to support high-intensity performance from first serve to match point. Developed in collaboration with Tiafoe, the kit ensures he feels confident, stays fresh, and performs his best during every match.<\/p>\n

Tiafoe’s Burgundy Bay shirt ($78) with vertical stripes on the mesh-panelled shorts ($78) were more than eye-catching. <\/p>\n

ShowZero uses an innovative yarn technology that changes how light interacts with the fabric, preventing light absorption when wet, so sweat remains virtually invisible. The material is breathable, quick-drying, and ultra-lightweight, engineered to support high-intensity performance.<\/p>\n

\"Frances<\/p>\n

Frances Tiafoe wears lululemon at Indian Wells. | lululemon<\/p>\n

“When I feel and look my best, it helps me perform my best,” said Frances Tiafoe. “For someone who sweats as much as I do, it’s amazing to have a kit that keeps me looking fresh from start to finish. ShowZero is a must-have for those hot days on the court.”<\/p>\n

Lululemon’s Product Innovation team began developing the new ShowZero technology in 2024, using\u00a0insights from extensive in-lab and on-court testing and feedback sessions with Tiafoe. <\/p>\n

\"Frances<\/p>\n

Frances Tiafoe wears lululemon at Indian Wells. | lululemon<\/p>\n

By analyzing Tiafoe’s sweat rate, on-court movements, and competitive environments,\u00a0lululemon\u00a0identified an\u00a0opportunity to solve for an unmet…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Frances Tiafoe Debuted New Lululemon Technology at Indian Wells https:\/\/www.si.com\/onsi\/serve\/style\/frances-tiafoe-debuted-new-lululemon-technology-at-indian-wells Publish Date: 2026-03-14 09:46:00 Source…<\/p>\n","protected":false},"author":1,"featured_media":223542,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images2.minutemediacdn.com\/image\/upload\/c_crop,x_0,y_0,w_5154,h_2899\/c_fill,w_1440,ar_1440:810,f_auto,q_auto,g_auto\/images\/voltaxMediaLibrary\/mmsport\/serve-on-si\/01kkp8emrwjf3259rtr2.jpg","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[62],"class_list":["post-223541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-innovation"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/223541"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=223541"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/223541\/revisions"}],"predecessor-version":[{"id":223543,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/223541\/revisions\/223543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/223542"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=223541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=223541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=223541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}