{"id":223170,"date":"2026-03-13T08:35:00","date_gmt":"2026-03-13T12:35:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/03\/13\/as-the-oscars-approach-hollywood-grapples-with-ais-growing-influence-on-filmmaking\/"},"modified":"2026-03-13T09:35:08","modified_gmt":"2026-03-13T13:35:08","slug":"as-the-oscars-approach-hollywood-grapples-with-ais-growing-influence-on-filmmaking","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/03\/13\/as-the-oscars-approach-hollywood-grapples-with-ais-growing-influence-on-filmmaking\/","title":{"rendered":"As the Oscars approach, Hollywood grapples with AI\u2019s growing influence on filmmaking"},"content":{"rendered":"

As the Oscars approach, Hollywood grapples with AI\u2019s growing influence on filmmaking<\/a><\/p>\n

https:\/\/theconversation.com\/as-the-oscars-approach-hollywood-grapples-with-ais-growing-influence-on-filmmaking-273766<\/a><\/p>\n

Publish Date: 2026-03-13 08:35:00<\/a><\/p>\n

Source Domain: theconversation.com<\/a><\/p>\n

I teach a course on AI and filmmaking at USC\u2019s School of Cinematic Arts, and lately, rather than planning each session well in advance, I\u2019ve been structuring the class the night before. I\u2019ll browse platforms like X, Substack and YouTube, selecting the most provocative articles and video clips to present the following morning.<\/p>\n

It\u2019s a testament to how quickly artificial intelligence\u2019s relationship to filmmaking is evolving: Each week brings new \u2013 often startling \u2013 developments. <\/p>\n

The next morning in class, my students and I debate the ethics, aesthetics and the storytelling changes taking place in these collaborations with AI.<\/p>\n

And we\u2019re not alone: Throughout Hollywood, everyone \u2013 aspiring actors and filmmakers, stars, screenwriters and studio execs \u2013 seems to have a take on what\u2019s coming next. But I think three trends in particular are going to be hot topics of conversation at this year\u2019s Oscars parties. <\/p>\n

Nothing uncanny about this clip<\/h2>\n

In February 2026, a 15-second AI-generated video clip of Tom Cruise battling Brad Pitt on a burned-out highway overpass went viral.<\/p>\n

Depending on the viewer, the video elicited either admiration, outrage or existential hand-wringing.<\/p>\n

Created by Irish filmmaker Ruairi Robinson via a generative-AI tool called Seedance 2.0, the video marked yet another milestone in the propulsive growth of AI tools.<\/p>\n

Seedance 2.0 \u2013 which was developed by ByteDance, the Chinese company behind TikTok \u2013 is now one of the many AI tools available to create short-form video clips. But unlike most AI-generated videos, Pitt and Cruise don\u2019t look creepy, uncanny or animated in the clip, which almost perfectly mimics live-action footage. The appearance of two A-list stars in a fairly realistic scene created by a relatively unknown director using stolen likenesses jolted the industry.<\/p>\n