{"id":220086,"date":"2026-03-05T04:07:00","date_gmt":"2026-03-05T09:07:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/03\/05\/measuring-campaigns-to-running-them\/"},"modified":"2026-03-05T04:20:11","modified_gmt":"2026-03-05T09:20:11","slug":"measuring-campaigns-to-running-them","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/03\/05\/measuring-campaigns-to-running-them\/","title":{"rendered":"Measuring Campaigns to Running Them"},"content":{"rendered":"

Measuring Campaigns to Running Them<\/a><\/p>\n

https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/marketings-ai-shift-is-from-measuring-campaigns-to-running-them\/<\/a><\/p>\n

Publish Date: 2026-03-05 04:07:00<\/a><\/p>\n

Source Domain: www.pymnts.com<\/a><\/p>\n

As generative artificial intelligence becomes embedded in enterprise software stacks, executives are demanding more than fast answers. They want outputs grounded in trusted data and aligned with real business workflows.<\/p>\n

Omri Shtayer, vice president of data products and DaaS at Similarweb, told PYMNTS that the company launched AI Studio to address what he sees as a structural limitation in many AI deployments: a lack of context.<\/p>\n

\u201cOne of the things that most AI systems are lacking is context,\u201d Shtayer said.<\/p>\n

For Similarweb, that realization led to a broader effort to rethink how its proprietary data could power agents capable of delivering not just analysis, but action.<\/p>\n

\u201cI always say data is the fuel, AI is the engine, and the agents and actions are the aircraft that deliver those actions to real life,\u201d Shtayer said.<\/p>\n

Rather than layering a general-purpose chatbot onto existing dashboards, the company built what it calls a \u201csuper agent\u201d trained specifically on Similarweb\u2019s datasets and defined business use cases. The objective, Shtayer said, was to make the company\u2019s data usable in what he described as \u201cthe new age of AI,\u201d where conversational interfaces are expected to produce actionable insights. That positioning reflects a broader industry shift in which proprietary datasets are becoming as strategically important as the models themselves.<\/p>\n

Advertisement: Scroll to Continue<\/p>\n

From Dashboards to Recommendations<\/h2>\n

Shtayer said he led the early effort to determine how Similarweb\u2019s data could be delivered directly to agents in ways that empower them to generate insights and recommendations.<\/p>\n

\u201cI led the effort to determine how to bring our data to agents so they could use it to gain insights, actions and recommendations,\u201d he said.<\/p>\n

The result, he added, goes beyond a simple AI feature.<\/p>\n

\u201cIt\u2019s much more than that. We built a whole system,\u201d Shtayer said.<\/p>\n

Instead of requiring users to sift through hundreds of data points, the AI translates…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Measuring Campaigns to Running Them https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/marketings-ai-shift-is-from-measuring-campaigns-to-running-them\/ Publish Date: 2026-03-05 04:07:00 Source Domain: www.pymnts.com As generative…<\/p>\n","protected":false},"author":1,"featured_media":220087,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/03\/Similarweb-trust-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-220086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/220086"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=220086"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/220086\/revisions"}],"predecessor-version":[{"id":220088,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/220086\/revisions\/220088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/220087"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=220086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=220086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=220086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}