{"id":218729,"date":"2026-03-01T09:58:00","date_gmt":"2026-03-01T14:58:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/03\/01\/apple-confirms-big-week-starts-monday\/"},"modified":"2026-03-01T10:15:09","modified_gmt":"2026-03-01T15:15:09","slug":"apple-confirms-big-week-starts-monday","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/03\/01\/apple-confirms-big-week-starts-monday\/","title":{"rendered":"Apple Confirms \u2018Big Week\u2019 Starts Monday"},"content":{"rendered":"

Apple Confirms \u2018Big Week\u2019 Starts Monday<\/a><\/p>\n

https:\/\/www.forbes.com\/sites\/davidphelan\/2026\/03\/01\/iphone-17e-release-date-apple-confirms-big-week-starts-monday\/<\/a><\/p>\n

Publish Date: 2026-03-01 09:58:00<\/a><\/p>\n

Source Domain: www.forbes.com<\/a><\/p>\n

iPhone 16e<\/span><\/p>\n

CFOTO\/Future Publishing via Getty Images<\/p>\n

This post, first published on Feb. 26 was updated on March 1 with more details of what\u2019s coming when.<\/p>\n

Apple\u2019s CEO Tim Cook confirmed via a cryptic post on X that new products are about to land. The post, on Feb. 26, has revealed exactly when the first announcement will be made, which in turn makes it possible to figure out release dates for the updates. Here\u2019s what\u2019s happening, with details of what we can expect to see if Apple behaves in the way rumors have suggested. And now Bloomberg\u2019s Mark Gurman has added their expertise to the expected schedule. More on that below.<\/p>\n

Forbes<\/span>Apple iPhone 18 Pro May See Record-Breaking Power Upgrade, Report Says<\/span>By David Phelan<\/span><\/span><\/span><\/p>\n

The post from Cook read \u201cA big week ahead. It all starts Monday morning!\u201d It was accompanied by the hashtag #AppleLaunch and a cool video showing the Apple logo taking shape in six seconds. <\/p>\n

And, in typical Apple fashion, that was all. But that\u2019s enough for it to be clear what\u2019s going on. <\/p>\n

The fact that the first announcement will be on Monday confirms what several commentators, including me, have been saying: that there will be daily product reveals on Monday, Tuesday and Wednesday, with the third one timed to coincide with the Apple \u201cSpecial Experience\u201d scheduled for 9 a.m. Eastern (6 a.m. Pacific) on Wednesday, March 4. <\/p>\n

Apple likes consistency, so it seems likely to me that that 9 a.m. Eastern timing will be the same for all three days. <\/p>\n

What to Expect: iPhone 17e, M5 Macs, And New iPads<\/h2>\n

The products, unless there\u2019s a complete surprise, will be the iPhone 17e, a new entry-level iPad, an updated iPad Air and a series of Macs. <\/p>\n

The first iPad will be the 12th-generation iPad, which it\u2019s thought will replace the current A16 processor with an A18 chip. That\u2019s important because the A18 is compatible with Apple Intelligence. It means that for the first time, every iPad will support Apple Intelligence. <\/p>\n

\u201cThe A18 chip will come with another…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple Confirms \u2018Big Week\u2019 Starts Monday https:\/\/www.forbes.com\/sites\/davidphelan\/2026\/03\/01\/iphone-17e-release-date-apple-confirms-big-week-starts-monday\/ Publish Date: 2026-03-01 09:58:00 Source Domain: www.forbes.com iPhone…<\/p>\n","protected":false},"author":1,"featured_media":218730,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/6993382be5522f322b0e4614\/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds","fifu_image_alt":"","footnotes":""},"categories":[120],"tags":[81],"class_list":["post-218729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iphone","tag-iphone-18"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/218729"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=218729"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/218729\/revisions"}],"predecessor-version":[{"id":218731,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/218729\/revisions\/218731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/218730"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=218729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=218729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=218729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}