{"id":218253,"date":"2026-02-27T16:33:00","date_gmt":"2026-02-27T21:33:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/02\/27\/can-gucci-make-luxury-ai\/"},"modified":"2026-02-27T18:45:09","modified_gmt":"2026-02-27T23:45:09","slug":"can-gucci-make-luxury-ai","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/02\/27\/can-gucci-make-luxury-ai\/","title":{"rendered":"Can Gucci make luxury AI?"},"content":{"rendered":"

Can Gucci make luxury AI?<\/a><\/p>\n

https:\/\/www.cnn.com\/2026\/02\/27\/style\/demna-gucci-ai<\/a><\/p>\n

Publish Date: 2026-02-27 16:33:00<\/a><\/p>\n

Source Domain: www.cnn.com<\/a><\/p>\n

Milan, Italy<\/span>
\n \u00a0\u2014\u00a0<\/p>\n

\n Backstage at the runway debut of the new new Gucci \u2013 the third rebrand that the luxury titan has undergone since Alessandro Michele left in 2022 \u2013 designer Demna was feeling the amore. \u201cI hope I made you feel Gucci today,\u201d he said. \u201cThe energy, the passion, the fun, the sexy\u2026. I feel like I\u2019m falling in love with this feeling I cannot really understand.\u201d\n <\/p>\n

\n Before a single look appeared on the runway, Demna had already generated big feelings with a series of AI-generated images shared to Gucci\u2019s Instagram page earlier this week. Alongside real pictures of Sophia Loren exiting a Gucci boutique in 1966 and Michelangelo\u2019s David were peculiar pictures of conspicuous wealth: a helmet-haired sciura in Gucci accessories striding through a wood-paneled restaurant while drab business people locked eyes on her; a sleazy 1980s couple perched on a muscle car. Though the origins of the pictures weren\u2019t quite clear at first, Gucci soon added a tag to the posts indicating that they had been generated using artificial intelligence \u2013 a bold choice when the use of the technology remains contentious, and one that left many commenters aghast.\n <\/p>\n

\n \u201cI heard about that,\u201d Demna said backstage, rolling his eyes and smiling.\n <\/p>\n

\n Did he think his use of AI was controversial? \u201cI don\u2019t think so! I think this is 2026. I\u2019m using things as a tool,\u201d he said. \u201cIf I can use it to do something that gives me a quick idea or visualization of something, why shouldn\u2019t I do it? It\u2019s like, in 2008 retailers were refusing e-com because it was not quality. I mean, I find it ridiculous.\u201d\n <\/p>\n

\n No one understands the art of fashion provocation better than Demna, who over a decade at Balenciaga reshaped the world\u2019s understanding of luxury from a conservative…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Can Gucci make luxury AI? https:\/\/www.cnn.com\/2026\/02\/27\/style\/demna-gucci-ai Publish Date: 2026-02-27 16:33:00 Source Domain: www.cnn.com Milan, Italy…<\/p>\n","protected":false},"author":1,"featured_media":218254,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/ap26058498891750.jpg?c=16x9&q=w_800,c_fill","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-218253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/218253"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=218253"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/218253\/revisions"}],"predecessor-version":[{"id":218255,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/218253\/revisions\/218255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/218254"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=218253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=218253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=218253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}