{"id":217449,"date":"2026-02-24T18:12:00","date_gmt":"2026-02-24T23:12:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/02\/24\/why-apple-is-sidestepping-silicon-valleys-ai-bloodsport\/"},"modified":"2026-02-25T18:15:33","modified_gmt":"2026-02-25T23:15:33","slug":"why-apple-is-sidestepping-silicon-valleys-ai-bloodsport","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/02\/24\/why-apple-is-sidestepping-silicon-valleys-ai-bloodsport\/","title":{"rendered":"Why Apple is sidestepping Silicon Valley\u2019s AI bloodsport"},"content":{"rendered":"<p><a href=\"https:\/\/www.aol.com\/articles\/why-apple-sidestepping-silicon-valley-090005463.html\">Why Apple is sidestepping Silicon Valley\u2019s AI bloodsport<\/a><\/p>\n<p><a href=\"https:\/\/www.aol.com\/articles\/why-apple-sidestepping-silicon-valley-090005463.html\">https:\/\/www.aol.com\/articles\/why-apple-sidestepping-silicon-valley-090005463.html<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-02-24 18:12:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.aol.com\">www.aol.com<\/a><\/p>\n<p>Apple CEO Tim Cook barely mentioned AI during Tuesday&#8217;s marketing event. &#8211; Nic Coury\/AFP\/Getty Images<\/p>\n<p>A version of this story appeared in CNN Business\u2019 Nightcap newsletter. To get it in your inbox, sign up for free here.<\/p>\n<p>As expected, Apple rolled out a bunch of gadget upgrades during its closely watched marketing event on Tuesday. But perhaps the most notable thing about its crisply edited, hour-and-ten-minute propaganda reel was this: Apple went really quiet when it came to artificial intelligence.<\/p>\n<p>The theme of the day was Apple\u2019s bread and butter: hardware. It\u2019s got new AirPods that can translate bilingual conversations in real time, a watch that can monitor your blood pressure and, of course, a skinny phone. There was plenty of hype, to be sure \u2014 CEO Tim Cook\u2019s opening monologue heralded the iPhone 17 as \u201cthe biggest leap ever for iPhone.\u201d<\/p>\n<p>But not once did an Apple executive grandstand about how their artificial intelligence models would upend the global economy. Heck, they barely talked about AI upending their own products. The words \u201cApple Intelligence,\u201d the company\u2019s proprietary AI, rarely came up. (I counted four passing references to it in the entire video.)<\/p>\n<p>Also telling: No one talked about Siri, the voice assistant feature that has become a vector of Apple\u2019s AI ambitions. Not even once.<\/p>\n<p>Long story short, Apple overhauled Siri to incorporate Apple Intelligence last year, and it was a disaster. Apple had to claw back key features, including its (very funny but very inaccurate) text message and news app summaries. <\/p>\n<p>It was a rare stumble for the most brand-conscious tech company on the planet, and it\u2019s not about to risk another \u201coverpromise, underdeliver\u201d moment.<\/p>\n<p>\u201cApple (is) sidestepping the heart of the AI arms race while positioning itself as a longtime innovator on the AI hardware front,\u201d Emarketer analyst Gadjo Sevilla said in a note Tuesday. \u201cIt\u2019s a reminder that Apple\u2019s competitive advantage remains rooted in product&#8230;<\/p>\n<p><a href=\"https:\/\/www.aol.com\/articles\/why-apple-sidestepping-silicon-valley-090005463.html\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Apple is sidestepping Silicon Valley\u2019s AI bloodsport https:\/\/www.aol.com\/articles\/why-apple-sidestepping-silicon-valley-090005463.html Publish Date: 2026-02-24 18:12:00 Source Domain:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":217450,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s.yimg.com\/os\/en\/aol_cnn_business_articles_764\/67475e7efe986c68376a7555d483e7c3","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[20],"class_list":["post-217449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","tag-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/217449"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=217449"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/217449\/revisions"}],"predecessor-version":[{"id":217451,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/217449\/revisions\/217451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/217450"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=217449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=217449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=217449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}