{"id":213341,"date":"2026-02-14T03:03:00","date_gmt":"2026-02-14T08:03:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/02\/14\/creating-a-new-self-storage-technology-ecosystem\/"},"modified":"2026-02-14T05:00:16","modified_gmt":"2026-02-14T10:00:16","slug":"creating-a-new-self-storage-technology-ecosystem","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/02\/14\/creating-a-new-self-storage-technology-ecosystem\/","title":{"rendered":"Creating a New Self-Storage Technology Ecosystem"},"content":{"rendered":"

Creating a New Self-Storage Technology Ecosystem<\/a><\/p>\n

https:\/\/www.insideselfstorage.com\/software\/a-new-self-storage-ecosystem-cubby-s-unified-technology-platform-aims-to-simplify-facility-operation<\/a><\/p>\n

Publish Date: 2026-02-14 03:03:00<\/a><\/p>\n

Source Domain: www.insideselfstorage.com<\/a><\/p>\n

Before creating their AI-powered, all-in-one software platform for the self-storage industry, the cofounders of New York City-based Cubby engaged in extensive onsite research to fully grasp the day-to-day challenges of facility operators. They conducted property walk-throughs. They installed overlocks. They even shoveled snow.<\/span><\/p>\n

This hands-on experience informed the way they built their product, which streamlines self-storage management, modernizes e-commerce for unit rentals, optimizes revenue with smart pricing, manages customer communications, collects data and provides reporting, all with a goal to automate operations and improve tenant experiences.<\/span><\/p>\n

\u201cWhat sets Cubby apart from competitors is our integrated, modern approach,\u201d says Matt Engfer, cofounder and CEO. \u201cWhile legacy systems often require operators to cobble together multiple point solutions, we\u2019ve built a unified platform from the ground up. We prioritize speed, intuitive design and continuous evolution based on operators\u2019 direct feedback.\u201d<\/span><\/p>\n

Related:<\/span>ISS BLOG \u2013 Upgrading My Self-Storage Management Software: Hiccups and Lessons Learned<\/p>\n

Born From User Experience<\/h2>\n

Several years back, Engfer was working full time at commercial real estate technology firm VTS while also managing a side hustle in art sales. Needing a temporary home for his art, he decided to rent three self-storage units. He was stunned by the old-school nature of the rental process.<\/span><\/p>\n

\u201cI had to call to book my unit,\u201d he says. \u201cComing from the world of real estate technology, I knew this had to be improved.\u201d<\/span><\/p>\n

Engfer began attending self-storage conferences and tradeshows, where he asked operators about their business challenges. The more discussions he had, the more he realized that many were:<\/span><\/p>\n