{"id":212234,"date":"2026-02-11T06:15:00","date_gmt":"2026-02-11T11:15:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/02\/11\/cybersecurity-isnt-just-a-safeguard-it-helps-businesses-perform-better\/"},"modified":"2026-02-11T07:05:09","modified_gmt":"2026-02-11T12:05:09","slug":"cybersecurity-isnt-just-a-safeguard-it-helps-businesses-perform-better","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/02\/11\/cybersecurity-isnt-just-a-safeguard-it-helps-businesses-perform-better\/","title":{"rendered":"Cybersecurity isn\u2019t just a safeguard \u2014 it helps businesses perform better"},"content":{"rendered":"

Cybersecurity isn\u2019t just a safeguard \u2014 it helps businesses perform better<\/a><\/p>\n

https:\/\/www.binghamton.edu\/news\/story\/6055\/cybersecurity-business-performance-new-study-binghamton<\/a><\/p>\n

Publish Date: 2026-02-11 06:15:00<\/a><\/p>\n

Source Domain: www.binghamton.edu<\/a><\/p>\n

The infamous Target data breach during the 2013 holiday shopping season, which cost the company more than $200 million in damages, has since been hailed as a landmark case in cybersecurity.<\/p>\n

Exposure to these threats has only increased as businesses continue to expand their digital footprints. That\u2019s why, as a new study involving Binghamton University\u2019s School of Management found, businesses that sufficiently prepare to defend against cyberattacks are also more likely to perform better financially.<\/p>\n

The study, part of an ongoing project, showed that investors value cybersecurity as a critical aspect of a firm\u2019s risk management initiatives and its overall business strategy, describing it not only as a defensive mechanism but a key driver of financial performance.<\/p>\n

\u201cIf a company has been affected by a cyberattack and ignores it or doesn\u2019t make it clear they\u2019re taking appropriate steps to deal with the problem, that will diminish customer trust and send a bad signal to shareholders, so the readiness and continuous investment are very important,\u201d said Thi Tran, assistant professor in the School of Management, who co-authored the study. \u201cWe found that if the firms are more open about the situation and make it known they are attempting to do something about it, that will increase stakeholder trust and the firm will perform better.\u201d<\/p>\n

Researchers tested their theory by compiling data from conference calls held by most of the top-tier U.S. public companies from 2000 to 2023. They developed an algorithm that searched transcripts of those calls using a laundry list of cybersecurity-related keywords to detect whenever the subject was mentioned.<\/p>\n

Tran said conference calls were used for the study because they offer a more accessible medium for investors to understand this type of information than studying the company\u2019s cybersecurity risk disclosure documents. <\/p>\n

By examining those conference call transcripts, researchers were able to gauge how…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cybersecurity isn\u2019t just a safeguard \u2014 it helps businesses perform better https:\/\/www.binghamton.edu\/news\/story\/6055\/cybersecurity-business-performance-new-study-binghamton Publish Date: 2026-02-11…<\/p>\n","protected":false},"author":1,"featured_media":212235,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.binghamton.edu\/news\/images\/uploads\/features\/_normal\/cybersecurity_employee.jpg","fifu_image_alt":"","footnotes":""},"categories":[15],"tags":[30],"class_list":["post-212234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","tag-breach"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/212234"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=212234"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/212234\/revisions"}],"predecessor-version":[{"id":212236,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/212234\/revisions\/212236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/212235"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=212234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=212234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=212234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}