{"id":212115,"date":"2026-02-10T17:40:00","date_gmt":"2026-02-10T22:40:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/02\/10\/rings-super-bowl-ad-sparks-privacy-concerns-over-ai-driven-pet-tracking-feature-wral-com\/"},"modified":"2026-02-10T18:45:10","modified_gmt":"2026-02-10T23:45:10","slug":"rings-super-bowl-ad-sparks-privacy-concerns-over-ai-driven-pet-tracking-feature-wral-com","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/02\/10\/rings-super-bowl-ad-sparks-privacy-concerns-over-ai-driven-pet-tracking-feature-wral-com\/","title":{"rendered":"Ring&#8217;s Super Bowl ad sparks privacy concerns over AI-driven pet tracking feature :: WRAL.com"},"content":{"rendered":"<p><a href=\"https:\/\/www.wral.com\/news\/state\/super-bowl-ring-ad-privacy-concerns-ai-pet-tracking-feb-2026\/\">Ring&#8217;s Super Bowl ad sparks privacy concerns over AI-driven pet tracking feature :: WRAL.com<\/a><\/p>\n<p><a href=\"https:\/\/www.wral.com\/news\/state\/super-bowl-ring-ad-privacy-concerns-ai-pet-tracking-feb-2026\/\">https:\/\/www.wral.com\/news\/state\/super-bowl-ring-ad-privacy-concerns-ai-pet-tracking-feb-2026\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-02-10 17:40:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.wral.com\">www.wral.com<\/a><\/p>\n<p>A Super Bowl ad from Ring is drawing widespread concerns from people across the country.<\/p>\n<p>During Sunday\u2019s Super Bowl broadcast, Ring introduced the AI-driven feature, announcing that it can access cameras throughout a neighborhood to help locate lost pets. The company calls the feature \u201cSearch Party.\u201d<\/p>\n<p>Noel Lopez is both a pet owner and a Ring doorbell camera user.<\/p>\n<p>&#8220;I thought at first it seemed like it was a good idea, but the more I went on, I feel like it seems like it could be used against people,&#8221; Lopez said.\u00a0<\/p>\n<p>He\u2019s not alone in that concern.<\/p>\n<p>The ad sparked an online conversation centered on privacy issues and the potential for misuse.<\/p>\n<p>At the root of the issue are concerns that this feature could lead to mass surveillance. Specifically, that Ring cameras could eventually not just track pets but also people.<\/p>\n<p>Ring said facial recognition is something the devices already do, but like the \u201cSearch Party\u201d feature, the company said it requires user permission.<\/p>\n<p>In a statement, a Ring spokesperson addressed &#8220;Search Party&#8221; specifically.\u00a0<\/p>\n<p>&#8220;We built the feature with strong privacy protections from the start and camera owners choose on a case-by-case basis whether they want to share videos with a pet owner to support a reunion.&#8221;<\/p>\n<p>Still, the commercial was enough to turn some people away from the company altogether.<\/p>\n<p>&#8220;I feel like I&#8217;ll probably look into another&#8230;<\/p>\n<p><a href=\"https:\/\/www.wral.com\/news\/state\/super-bowl-ring-ad-privacy-concerns-ai-pet-tracking-feb-2026\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ring&#8217;s Super Bowl ad sparks privacy concerns over AI-driven pet tracking feature :: WRAL.com https:\/\/www.wral.com\/news\/state\/super-bowl-ring-ad-privacy-concerns-ai-pet-tracking-feb-2026\/&#8230;<\/p>\n","protected":false},"author":1,"featured_media":212116,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.wral.com\/b0f67d62-6064-4ff5-b958-a4d7bf5fdaa3?w=1200&h=630","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[84],"class_list":["post-212115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy","tag-tracking"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/212115"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=212115"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/212115\/revisions"}],"predecessor-version":[{"id":212117,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/212115\/revisions\/212117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/212116"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=212115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=212115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=212115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}