{"id":209496,"date":"2026-02-03T08:38:00","date_gmt":"2026-02-03T13:38:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/02\/03\/6-core-functions-as-marketing-moves-to-artificial-creative-intelligence\/"},"modified":"2026-02-03T08:40:07","modified_gmt":"2026-02-03T13:40:07","slug":"6-core-functions-as-marketing-moves-to-artificial-creative-intelligence","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/02\/03\/6-core-functions-as-marketing-moves-to-artificial-creative-intelligence\/","title":{"rendered":"6 Core Functions As Marketing Moves To Artificial \u201cCreative Intelligence\u201d"},"content":{"rendered":"<p><a href=\"https:\/\/thenonprofittimes.com\/npt_articles\/6-core-functions-as-marketing-moves-to-artificial-creative-intelligence\/\">6 Core Functions As Marketing Moves To Artificial \u201cCreative Intelligence\u201d<\/a><\/p>\n<p><a href=\"https:\/\/thenonprofittimes.com\/npt_articles\/6-core-functions-as-marketing-moves-to-artificial-creative-intelligence\/\">https:\/\/thenonprofittimes.com\/npt_articles\/6-core-functions-as-marketing-moves-to-artificial-creative-intelligence\/<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-02-03 08:38:00<\/a><\/p>\n<p>Source Domain: <a href=\"thenonprofittimes.com\">thenonprofittimes.com<\/a><\/p>\n<p>(image from pexels.com)<\/p>\n<p><span style=\"font-weight: 400;\">Artificial intelligence (AI) has become a catchall phrase for automating both mundane, repetitive tasks as well as machine-generated insights from enormous data sets. But AI is increasingly moving into the creative sphere as programmable systems influence marketing\u2019s creative functions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result is what marketing, advertising, technology, data and analytics consultancy Winterberry Group has deemed \u201ccreative intelligence.\u201d Creative intelligence encompasses data-driven insights into creative choices within advertising and how those choices boost marketing\u2019s effectiveness. These insights form a triad with media intelligence (the where, when, and how of interactions with marketing material) and audience intelligence (the behavioral, preference, and motivational data that guides targeting, prospect\/customer activation, and optimalization).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCreative intelligence enables marketers to mix and match awareness, consideration, and performance objectives while measuring impact with fewer human capital resources,\u201d according to authors of <\/span><span style=\"font-weight: 400;\">Creative Intelligence: Adopting &#038; Operationalizing Creative Intelligence<\/span><span style=\"font-weight: 400;\">, a new report from Winterberry Group. In doing so, creative intelligence allows marketers to add measurability and return on investment calculations to many individual aspects of the creative process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCI takes creative \u2014 often labeled as \u2018non-working\u2019 media \u2014 and translates it to \u2018working\u2019 media because important engagement metrics are derived from their deployment and analysis,\u201d Michael Harrison, CEO of Winterberry Group, said via a statement accompanying the report. \u201cThese metrics may include ad-level performance metrics, sentiment analysis, and increasingly audience reaction and attention-based metrics.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per Winterberry, creative intelligence solutions encompass, automate or enhance six core functions:<\/span><\/p>\n<p>* Creative asset ingestion and normalization: <span style=\"font-weight: 400;\">This takes in and standardizes creative mediums such as&#8230;<\/span><\/p>\n<p><a href=\"https:\/\/thenonprofittimes.com\/npt_articles\/6-core-functions-as-marketing-moves-to-artificial-creative-intelligence\/\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 Core Functions As Marketing Moves To Artificial \u201cCreative Intelligence\u201d https:\/\/thenonprofittimes.com\/npt_articles\/6-core-functions-as-marketing-moves-to-artificial-creative-intelligence\/ Publish Date: 2026-02-03 08:38:00&#8230;<\/p>\n","protected":false},"author":1,"featured_media":209497,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/thenonprofittimes.com\/wp-content\/uploads\/2026\/02\/6-Core-Functions-.jpg","fifu_image_alt":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-209496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/209496"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=209496"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/209496\/revisions"}],"predecessor-version":[{"id":209498,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/209496\/revisions\/209498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/209497"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=209496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=209496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=209496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}