{"id":209149,"date":"2026-02-02T10:40:00","date_gmt":"2026-02-02T15:40:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/02\/02\/awa-details-how-technology-can-drive-sustainability\/"},"modified":"2026-02-02T10:55:08","modified_gmt":"2026-02-02T15:55:08","slug":"awa-details-how-technology-can-drive-sustainability","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/02\/02\/awa-details-how-technology-can-drive-sustainability\/","title":{"rendered":"AWA details how technology can drive sustainability"},"content":{"rendered":"

AWA details how technology can drive sustainability<\/a><\/p>\n

https:\/\/www.labelandnarrowweb.com\/exclusives\/awa-details-how-technology-can-drive-sustainability\/<\/a><\/p>\n

Publish Date: 2026-02-02 10:40:00<\/a><\/p>\n

Source Domain: www.labelandnarrowweb.com<\/a><\/p>\n

Sustainability remains one of the label and package printing industry\u2019s hottest trends in 2026. There is no slowing down, either. Leading suppliers are exploring how they can best utilize technology to drive a positive environmental impact.<\/p>\n

During the AWAVirtual Insights Forum, held January 30, sustainability was front and center. In order for true circularity to take place, there has to be a value proposition throughout the supply chain. Technology must also assist in these efforts.<\/p>\n

Smart technologies, namely RFID, could shape the future of sustainable packaging. There exists a possibility of a world where every label has a digital identity. With those capabilities, the label and package could provide users with a significant amount of information \u2013 where the package was made, where it should go next in the recyclability chain, and how consumers should recycle the product.<\/p>\n

\u201cWhen we think about technologies and portfolios at Avery Dennison, we have the materials and digital capabilities with RFID,\u201d says Pascale Wautelet, vice president, global R&D and sustainability, Avery Dennison. \u201cFor us, it was logical to say there is an opportunity to leverage the strengths of our portfolio and technology to bring the digital to the physical.\u201d<\/p>\n

Creating a digital identity for a product can unlock the foundation for a circular infrastructure. The label can then provide access to all the information regarding the product throughout the supply chain. The industry is seeking full item level transparency and visibility, which can be key for fresh products. Beyond recyclability, consumers can utilize this technology in their homes. A simple scan of a label can start smart reordering of items, the sharing of healthy recipes, how to recycle the package, and more.<\/p>\n

Creating value<\/strong><\/h2>\n

Label technology can create value in numerous ways, from reducing emissions to saving money from food waste.<\/p>\n

\u201cI want to share an important angle and give people…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

AWA details how technology can drive sustainability https:\/\/www.labelandnarrowweb.com\/exclusives\/awa-details-how-technology-can-drive-sustainability\/ Publish Date: 2026-02-02 10:40:00 Source Domain: www.labelandnarrowweb.com…<\/p>\n","protected":false},"author":1,"featured_media":209150,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.labelandnarrowweb.com\/wp-content\/uploads\/sites\/10\/2025\/05\/Sustainable-Packaging.png","fifu_image_alt":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-209149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/209149"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=209149"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/209149\/revisions"}],"predecessor-version":[{"id":209151,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/209149\/revisions\/209151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/209150"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=209149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=209149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=209149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}