{"id":207820,"date":"2026-01-29T13:00:00","date_gmt":"2026-01-29T18:00:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/01\/29\/when-cybersecurity-marketing-fails-to-reach-the-buyer\/"},"modified":"2026-01-29T13:10:09","modified_gmt":"2026-01-29T18:10:09","slug":"when-cybersecurity-marketing-fails-to-reach-the-buyer","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/01\/29\/when-cybersecurity-marketing-fails-to-reach-the-buyer\/","title":{"rendered":"When Cybersecurity Marketing Fails to Reach the Buyer"},"content":{"rendered":"<p><a href=\"https:\/\/www.linkedin.com\/pulse\/when-cybersecurity-marketing-fails-reach-buyer-cisoseries-brtvc\">When Cybersecurity Marketing Fails to Reach the Buyer<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/when-cybersecurity-marketing-fails-reach-buyer-cisoseries-brtvc\">https:\/\/www.linkedin.com\/pulse\/when-cybersecurity-marketing-fails-reach-buyer-cisoseries-brtvc<\/a><\/p>\n<p>Publish Date: <a href=\"publish_date]\">2026-01-29 13:00:00<\/a><\/p>\n<p>Source Domain: <a href=\"www.linkedin.com\">www.linkedin.com<\/a><\/p>\n<p>\n          <span class=\"\">If customers want cybersecurity vendors to solve a problem, it should be clear how to market the solution. Unfortunately, too many vendors are marketing something buyers really don&#8217;t care about.<\/span>\n        <\/p>\n<p>\n          <span class=\"\">Check out <\/span><span class=\"\">this post<\/span><span class=\"\"> by <\/span><span class=\"\"><\/p>\n<p>        Patrick Garrity \ud83d\udc7e\ud83d\udef9\ud83d\udc99<\/p>\n<p>  <\/span><span class=\"\"> of <\/span><span class=\"\"><br \/>\n      VulnCheck<br \/>\n  <\/span><span class=\"\"> for the discussion that is the basis of our conversation on this week\u2019s episode, co-hosted by <\/span><span class=\"\"><\/p>\n<p>        David Spark<\/p>\n<p>  <\/span><span class=\"\">, the producer of CISO Series, and <\/span><span class=\"\"><\/p>\n<p>        Steve Zalewski<\/p>\n<p>  <\/span><span class=\"\">. Joining them is <\/span><span class=\"\"><\/p>\n<p>        Tom Doughty<\/p>\n<p>  <\/span><span class=\"\">, CISO, <\/span><span class=\"\"><br \/>\n      Generate:Biomedicines<br \/>\n  <\/span><span class=\"\">. Huge thanks to our sponsor, <\/span><span class=\"\"><br \/>\n      Alteryx<br \/>\n  <\/span><span class=\"\">.<\/span>\n        <\/p>\n<p>\n      <iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" class=\"publishing-embed-block-iframe max-w-full \" height=\"405\" width=\"720\" src=\"https:\/\/www.linkedin.com\/embeds\/publishingEmbed.html?articleId=8636986545250497318\" title=\"How Best to Prepare Your Data for Your Tools\"><br \/>\n      <\/iframe>\n    <\/p>\n<p><h3><span class=\"\">The 3Ms of product clarity<\/span><\/h3>\n<\/p>\n<p>\n          <span class=\"\">In a crowded landscape, vendors need to show where and how they deliver value. <\/span><span class=\"\"><\/p>\n<p>        Faruk U.<\/p>\n<p>  <\/span><span class=\"\"> of <\/span><span class=\"\"><br \/>\n      CyberSkillsHub Cybersecurity Training<br \/>\n  <\/span><span class=\"\"> offered a framework for sharpening that clarity: &#8220;For tight product+marketing fit, use the 3Ms: Moment (where in the kill chain), Metric (MTTR, false positive rate, exposure), Motion (first click to value). If any M is fuzzy, sharpen the product or story.&#8221; But adding AI to a product doesn&#8217;t automatically create that clarity. <\/span><span class=\"\"><\/p>\n<p>        Marcel Velica<\/p>\n<p>  <\/span><span class=\"\"> of <\/span><span class=\"\"><br \/>\n      Eventbrite<br \/>\n  <\/span><span class=\"\"> pushed back on superficial AI integration, noting that &#8220;every new startup or board and founder looks like they&#8217;re just sprinkling some LLM fairy dust on top of their app and pitching it like it&#8217;s magic. Implementation isn&#8217;t just about adding AI to your roadmap and thinking your product is done. It&#8217;s about owning the complexity that comes with putting it in front of real users, with real expectations, in real time.&#8221;<\/span>\n        <\/p>\n<p><h3><span class=\"\">Buzzwords work because buyers aren&#8217;t&#8230;<\/span><\/h3>\n<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/when-cybersecurity-marketing-fails-reach-buyer-cisoseries-brtvc\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Cybersecurity Marketing Fails to Reach the Buyer https:\/\/www.linkedin.com\/pulse\/when-cybersecurity-marketing-fails-reach-buyer-cisoseries-brtvc Publish Date: 2026-01-29 13:00:00 Source Domain:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":207821,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/media.licdn.com\/dms\/image\/v2\/D5612AQETBhog5rIScg\/article-cover_image-shrink_720_1280\/B56ZvoNhRTHsAI-\/0\/1769127417354?e=2147483647&v=beta&t=O_nstsDMZHf_Acf9kZ8FOrYRmhy39bpuWozQHgdgQV0","fifu_image_alt":"","footnotes":""},"categories":[15],"tags":[20,18],"class_list":["post-207820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","tag-artificial-intelligence","tag-large-language-model"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/207820"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=207820"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/207820\/revisions"}],"predecessor-version":[{"id":207822,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/207820\/revisions\/207822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/207821"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=207820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=207820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=207820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}