{"id":206968,"date":"2026-01-27T08:47:00","date_gmt":"2026-01-27T13:47:00","guid":{"rendered":"https:\/\/news-you-need.com\/index.php\/2026\/01\/27\/asus-is-discontinuing-its-budget-android-smartphones-for-the-worst-reason\/"},"modified":"2026-01-27T08:50:08","modified_gmt":"2026-01-27T13:50:08","slug":"asus-is-discontinuing-its-budget-android-smartphones-for-the-worst-reason","status":"publish","type":"post","link":"https:\/\/news-you-need.com\/index.php\/2026\/01\/27\/asus-is-discontinuing-its-budget-android-smartphones-for-the-worst-reason\/","title":{"rendered":"Asus Is Discontinuing Its Budget Android Smartphones For The Worst Reason"},"content":{"rendered":"

Asus Is Discontinuing Its Budget Android Smartphones For The Worst Reason<\/a><\/p>\n

https:\/\/uk.style.yahoo.com\/asus-discontinuing-budget-android-smartphones-134700337.html<\/a><\/p>\n

Publish Date: 2026-01-27 08:47:00<\/a><\/p>\n

Source Domain: uk.style.yahoo.com<\/a><\/p>\n

There are two main camps in the smartphone industry: iPhone and Android. While only Apple makes iPhones, many brands make phones based on the Google-owned Android OS. The best-known brands in this space include Samsung, Motorola, and Google, as well as popular Chinese brands such as OnePlus, Xiaomi, and Huawei. Asus is a Taiwanese company known for its computers and other related products that make Android phones. But now, Asus is shifting its focus to AI and has confirmed that it will no longer make Android smartphones.<\/p>\n

What’s most puzzling about the decision is the reason behind it. Instead of continuing to make smartphone hardware, Asus is putting those eggs into its AI development basket. There’s no denying the AI trend, and major companies, particularly PC companies, are looking for ways to stand out and showcase their latest AI innovations. But less competition in the smartphone hardware market could give the leading brands an edge, driving phone prices even higher. Asus joining other companies that have recently exited the phone industry, including LG and Nokia (Nokia-branded phones are still being made by owner HMD Global), leaves consumers with far fewer choices.<\/p>\n

Read more: Every Major Android Phone Brand Ranked From Worst To Best According To Users<\/p>\n

Asus is shifting its focus to AI<\/h2>\n

<\/span><\/p>\n

Jonney Shih, Chairman of Asus, said at the company’s year-end gala in 2025 that Asus would “No longer add new mobile phone models in the future.” He did, however, indicate that those who currently own Asus phones will be taken care of through software updates and warranty support, at least for the time being. Instead, resources will be redirected to support trending products like AI robots and glasses.<\/p>\n

Asus made phones under the Zenfone brand, such as the Zenfone 12 Ultra, which boasts a Qualcomm processor and plenty of AI features, including integrated Google Gemini. While they’re usually less expensive, there have even been\u00a0Zenfones that compete with iPhone models. Notably for…<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Asus Is Discontinuing Its Budget Android Smartphones For The Worst Reason https:\/\/uk.style.yahoo.com\/asus-discontinuing-budget-android-smartphones-134700337.html Publish Date: 2026-01-27…<\/p>\n","protected":false},"author":1,"featured_media":206969,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s.yimg.com\/os\/en\/bgr_international_912\/cb05497f366a4456fa01a13e0d71a220","fifu_image_alt":"","footnotes":""},"categories":[46],"tags":[187,70,113,146,116,179,83,86,118],"class_list":["post-206968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-android","tag-asus","tag-google","tag-huawei","tag-lg","tag-motorola","tag-nokia","tag-oneplus","tag-samsung","tag-xiaomi"],"_links":{"self":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/206968"}],"collection":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/comments?post=206968"}],"version-history":[{"count":1,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/206968\/revisions"}],"predecessor-version":[{"id":206970,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/posts\/206968\/revisions\/206970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media\/206969"}],"wp:attachment":[{"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/media?parent=206968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/categories?post=206968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news-you-need.com\/index.php\/wp-json\/wp\/v2\/tags?post=206968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}