OPTRIC Announces Total Technology Optimization
OPTRIC Announces Total Technology Optimization
https://www.newswire.com/news/optric-announces-total-technology-optimization
Publish Date: 2026-07-15 13:00:00
Source Domain: www.newswire.com
After ten strategic acquisitions executed over three years, NetSpark IP & Telecom and its portfolio converge as OPTRIC under founder and CEO Micah Cooksey: one accountable partner managing the entire technology environment as a single interconnected system.
DALLAS, July 15, 2026 (Newswire.com)
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OPTRIC today launched as a Total Technology Optimization platform, marking the culmination of a multi-year vision led by founder and CEO Micah Cooksey to unify a fragmented technology industry under a single accountable model. OPTRIC manages connectivity, managed IT, expense management [Telecom Expense Management (TEM) and Utility Expense Management (UEM)], cloud, and cybersecurity as one interconnected system, closing a structural gap that the technology category has carried for decades.
The OPTRIC launch marks the brand-level realization of an acquisition and integration strategy Cooksey has executed over the past three years, building on the foundation of NetSpark IP & Telecom, which he founded in 2009. Over that period, he has architected the acquisition of ten operating companies, each selected to add a specific capability to a platform he had blueprinted from the start, and the acquisition strategy continues as OPTRIC scales. Where the broader industry treated carriers, IT services, and expense management as separate businesses, Cooksey built toward the conviction that customers would ultimately demand them as one integrated system. OPTRIC is the operational expression of that thesis.
“This is the moment I’ve been building toward for years,” said Cooksey. “We’re not a telecom company. We’re not an MSP. We’re not a TEM provider. We’re all three, integrated by design, because that’s what our customers have always needed: one partner who owns the outcome.”
A new category, built by design
The technology industry has spent decades selling pieces. Carriers own access. MSPs manage…
